Research On The Integration Of Audiovisual Works Of Intangible Cultural Heritage In The Context Of New Media

In 2021,the General Office of the CPC Central Committee and the General Office of the State Council issued the Opinions on Further Strengthening the Protection of Intangible Cultural Heritage,once again highlighting the urgency and determination of China’s intangible heritage protection work.The advent of the new media era has provided richer channels and carriers for the dissemination of intangible cultural heritage,and with the trend of media integration,the fusion of audiovisual works has also provided more opportunities for the living heritage of intangible cultural heritage.Based on the current situation and trends of the development of audiovisual works of ICH in the new media context,this paper takes the Decoding Chinese Cultural Genes series as an example and analyzes its creation methods,exploring and summarizing the regular ideas of the fusion creation of audiovisual works of ICH from the aspects of three-dimensional design to reshape the sense of space,dynamic design to expand the scene,generic design to create an immersive experience,and symbolic empowerment to facilitate the living heritage.