Research On The Ip Image Design Of Cultural Tourism Integration Tourism Industry In The Post-epidemic Era

In 2020,the COVID-19 spread worldwide and had a direct impact on all industries.The operation of scenic spots has been suspended for a period of time,causing heavy economic losses.The optimization and adjustment of the COVID-19 prevention and control policy in 2023,after facing a long blank period,how to seize the opportunities of the tourism industry integrated with culture and tourism,so as to achieve new development in the post epidemic era,has become a problem that the industry urgently needs to face and solve.The research of this topic is based on the background of the post epidemic era,exploring how the tourism industry can achieve a new path of cultural tourism integration through IP image.Firstly,it studies and sorts out the definitions of post epidemic and cultural tourism integration,and analyzes the significance and necessity of cultural tourism integration in the tourism industry in the post epidemic era.Secondly,it conducts an in-depth analysis of IP image from the perspectives of concepts,characteristics,and applications,exploring the relevance of cultural tourism integration and IP image,and studying the important role of IP image in the cultural tourism integration tourism industry.Finally,it takes the IP image design of Wuhan East Lake Scenic Area as a specific practical case,Analyze the development status of scenic spots in the post epidemic era,explore the rich historical culture and tourism resources of the scenic spots,conduct field visits and questionnaires to analyze the current status of the IP image of the scenic spots,comb the research results,integrate design ideas and extract design elements,thereby designing the IP image of Wuhan East Lake Scenic Area and a series of cultural and creative products,providing an innovative path for the integration of culture and tourism in the scenic spots.Through the design practice of the IP image of Wuhan East Lake Scenic Area,we can better promote the integration of culture and tourism in the scenic area,create a unique cultural industry chain for the scenic area,and provide a better development path for the East Lake Scenic Area after the epidemic.Relying on the IP image can enrich the cultural connotation of the scenic spot,promote the cultural dissemination of the scenic spot,and also enable the public to better understand the unique regional culture.