Research On Visual Image Design Strategy Of Tourism Brands In Baiyangdian Scenic Spot

With the continuous improvement of the people’s economic level,the tourism industry has ushered in a new development opportunity.Baiyangdian attracts a large number of tourists with its unique natural resources,regional cultural resources and excellent policies.With the rapid development of digital media,tourists not only pay attention to the advantages and disadvantages of tourist attractions when choosing destinations,but also the brand,word of mouth and service experience become the focus of consumers’ reference,and to some extent affect the development of scenic spots.Therefore,the design of the scenic spot brand centered on the user experience is particularly important,helping the scenic spot to create a systematic brand image while bringing a better experience to the user,thus transforming into a good reputation to attract more tourists.As a symbol of the core competitiveness of tourism scenic spots,strengthening the interactive experience between brands and tourists is the only way to realize the modernization transformation of scenic spots.In this context,we should innovate the strategy and model of tourism brand development,integrate user experience design on the basis of traditional brand building,and take the service experience of tourists in the tourist destination as the starting point of brand upgrade,and study and establish local characteristics.The development model of digital brand scenic spots has become possible.Through the investigation and investigation of Baiyangdian Scenic Area,this paper analyzes the shortage of Baiyangdian Scenic Area in terms of brand building and tourist experience,analyzes the potential value of tourism brand upgrade to the development of Baiyangdian Scenic Area,and further explores the regional culture and local characteristics of Baiyangdian area,combined with figures.The media focuses on the construction method of Baiyangdian Scenic Spot tourism brand image based on user experience in the new situation,and forms a complete set of tourism brand image design strategies that can be replicated and promoted.This topic is divided into seven parts:The first part is the foreword,which mainly describes the background status of the subject,the significance of the research,and the method and content of the research.The second part analyzes the related concepts of this article,introduces the related theories of brands and tourism brands,the concept of brand interactive design,the relationship between regional culture and tourism brand image.On the basis of excavating Baiyangdian’s natural resources and cultural connotations,the third part analyzes the main reasons that affect the differentiation of Baiyangdian brand image,and proposes a differentiated construction strategy.The fourth part clarifies the innovation point,introduces the concept of user experience,analyzes the experience scene in tourism,takes Shanghai Disneyland as an example to illustrate the necessity of developing mobile platform in tourism activities,and finally expounds the user experience in Baiyangdian tourism brand visual image design.The significance of this.The fifth part first summarizes the construction theory of user experience,and proposes the tourism brand design strategy of Baiyangdian Scenic Area based on user experience.The sixth part constructs the visual image of tourism brand in Baiyangdian Scenic Spot with the design practice of Baiyangdian Scenic Spot Tourism APP.Finally,the summary and outlook for this article.