Research On High-quality Development Path Of Yangming Lake Scenic Area In Ganzhou From The Perspective Of Deep Integration Of Culture And Tourism

In recent years,the trend of cultural tourism integration has become faster and deeper,and the ways of integration have become more diverse,greatly promoting the development of the tourism industry and becoming an important path for improving the quality and efficiency of major tourist attractions.However,in reality,many celebrity effect scenic spots have not found a deep integration point of cultural tourism based on their own unique resources,and have not done a good job in writing about celebrity culture.There are still many shortcomings in the integration of culture and tourism,leading to ineffective celebrity effect scenic spots and affecting the achievement of high-quality tourism development goals in scenic spots.This paper selects Yangming Lake Scenic Spot in Ganzhou City,Jiangxi Province as a typical case to explore the path of celebrity effect scenic spots to achieve high-quality development through deep integration of culture and tourism.This article is mainly divided into five parts.The first part is an introduction,which mainly elaborates on the background and research significance of the topic.It mainly explores basic concepts such as cultural tourism integration,celebrity effect,scenic area quality,and Yangming culture.It analyzes the current research status at home and abroad,and summarizes and sorts out the successful experience of high-quality development of celebrity effect scenic area tourism at home and abroad.The second part is the research content and theoretical methods,which explains the basic theories of tourist perception,tourism competitiveness,industrial integration,sustainable development and other studies,and clarifies the logical construction,research ideas and Technology roadmap of this paper.The third part is the survey design,which mainly analyzes and explores the problem dimensions and key indicators of high-quality development of Yangming Lake Scenic Area in Ganzhou by reviewing the research results related to high-quality tourism development.Finally,combined with expert opinions,the survey framework for high-quality tourism development of Yangming Lake Scenic Area is constructed from seven levels: development vitality,development benefits,innovative development,coordinated development,green development,open development,and shared development,And a field survey,questionnaire survey,and interview outline were designed for the Yangming Lake Scenic Area in Ganzhou.The fourth part is investigation and analysis.Through evaluation analysis and observation interviews,the key factors that constrain the high-quality development of tourism in Yangming Lake Scenic Area in Ganzhou have been identified.It is believed that there are six main problems in Yangming Lake Scenic Area in Ganzhou,including many factors that restrict the development of scenic areas,an inadequate management system,the need to improve the development vitality and efficiency of scenic areas,a weak cultural atmosphere in Yangming,a lack of tourism consumption formats,and a shortage of cultural and creative professionals.The fifth part is the exploration of high-quality development paths.Starting from the issues of cultural and tourism integration deficiencies mentioned above,through cultural exploration,clear development goals,strategic positioning,and six paths for high-quality tourism development in Yangming Lake Scenic Area in Ganzhou are proposed,including high-quality planning and design,facility construction,product development,business innovation,market development,and talent cultivation,to enhance the appeal effect and economic benefits of celebrity culture in Yangming Lake Scenic Area,To achieve the goal of high-quality tourism development.This article proposes solutions to the problem of cultural and tourism integration from the perspective of Yangming Lake Scenic Area in Ganzhou as a celebrity effect scenic area.These paths are effective ways to promote the high-quality development of celebrity effect scenic area tourism.They not only provide inspiration and reference for the high-quality development of scenic area tourism in specific case areas,but also provide good inspiration and guidance for the high-quality development of similar scenic areas characterized by celebrity effect tourism.