Research And Practice On Poster Design Of 5A Scenic Spots Based On “Localization”

In recent years,with the rapid economic development,tourism has become the preferred way for people to travel and leisure.Poster design plays an important role in the publicity process of scenic spots as an effective way to convey information.At present,the local excavation of poster design in domestic scenic spots is still not perfect,and the systematic and recognizability of posters need to be strengthened.Therefore,based on the Localization theory,this article excavates the cultural connotation of the cultural characteristics,landscape architecture and festival customs of the Nan-Bei Lake Scenic Area,so as to carry out design research,and find a poster design and practical form that is more suitable for the scenic spot,so as to enrich the connotation of the scenic spot,enhance the publicity efficiency of the tourist scenic Elephant.Localization theory is a sociological concept born under the trend of globalization.At present,in terms of Localization design in China,it refers to the perspective of globalization,looking for the unique scene elements and cultural connotation of precipitation in a certain region,Through design,we can export and exchange the imported global culture in reverse.Based on the actual design project of the Nan-Bei Lake Scenic Area in Jiaxing City,Zhejiang Province,and based on the Localization theory,this thesis conducts onthe-ground cultural research and poster design practice around the Nan-Bei Lake Area,and follows the research principle of combining practice and theory.Based on the background of the above times and the current situation of scenic spots,the research is carried out through the use of literature reference,field investigation and case analysis methods.Introduce the local perspective of sociology into the field of poster design,summarize the significance of the local cultural connotation to the poster design of scenic spots from the sociological perspective and design perspective,analyze the excellent localized poster cases and learn from their design principles.Through the analysis of the planning of the Nan-Bei Lake Area,the design principles and methods of the posters of the Nan-Bei Lake Area are formulated according to the needs of the scenic area,and a grid system,dynamic effect and color system are established to provide guidance for the subsequent local poster design practice.Through field investigation and literature reading,we summarize the human environment,festival activities,landscape architecture and other cultures of the Nan-Bei Lake Scenic Area,extract elements for design,use 3D software and dynamic video software to carry out element modeling and redesign and dynamic effect performance,and finally produce local poster design exclusive to the Nan-Bei Lake Scenic Area.,and design peripheral derivatives such as scenic masks and brands based on poster elements.On the one hand,it solves the external publicity needs of the scenic spot,unifies the visual recognition effect of the poster,and forms a coherent and harmonious viewing experience;on the other hand,by introducing local culture,it creates a dynamic poster design that belongs to the north and south lakes for field application,reflects the unique culture of the NanBei lakes in Jiaxing,and tries The district declared a 5A-level scenic spot,and finally won unanimous praise from tourists.