Analysis And Application Of Academy Cultural Symbols Based On Perceptual Evaluation

In recent years,cultural and creative industries have flourished all over the world,setting off a wave of integrating traditional culture into the field of art and design.China is an ancient country with 5000 years of civilization and has an extremely large number of traditional cultural resources,which is a unique advantage.However,in this process,many high-quality and rich traditional cultural resources have been ignored,and academy culture is one of them.The report of the 19 th CPC National Congress also takes cultural innovation as the top priority to promote social development in the new era,which clearly puts forward the need to promote the creative transformation and innovative development of Chinese excellent traditional culture.Taking Yuelu Academy,one of the representatives of Chinese traditional academies,as the research subject,this study deeply excavates and analyzes the cultural resources of academies,and puts forward a cultural symbol analysis and application method based on perceptual evaluation.Firstly,classify and sort out the cultural resources,sort out the different categories and meanings of each cultural symbol,and classify and preserve them.Secondly,cultural symbols should be screened.Before screening,we should first sort out the development context of academy culture,summarize the common characteristics of academy culture,judge the value of each cultural symbol according to the common characteristics of academy culture,combined with questionnaire survey,fuzzy evaluation and other means,and screen out high-quality cultural symbols.Thirdly,evaluate these cultural symbols from the perspective of sensibility,investigate and analyze the users’ perceptual intention of each cultural symbol,and affix semantic labels to each cultural symbol to facilitate the later design and application.Finally,according to the data and information obtained from the above research,the cultural symbols of Yuelu Academy are applied through semantic association to design cultural and creative products that can meet the needs of users and have rich connotation.