Research On The Management Of Private Theaters And Troupes Of Huangmei Opera In Anqing City

Huangmei Opera is a civil society cultural group engaged in Huangmei Opera performances.The management of Huangmei Opera reflects the overall level and ability of folk Huangmei Opera performance organizations.The paper takes the private troupe of Anqing Huangmei Opera as the research object,And in the municipal culture bureau of registered five private opera troupes(Susong county xingcheng huangmei opera troupe,wangjiang Yangtze river huangmei opera troupe,yingjiang district apricot blossom huangmei opera troupe,Yue Xi kirin art troupe and huaining county stone town pan Duan peaceful opera troupe)as the main object,Through literature research,field investigation,stage observation,qualitative research and other methods,the management and analysis of the performance and economic income and expenditure of Huangmei Opera,And participate in huaining county stone town pan Duan peaceful opera troupe performance operation management practice,Understand the folk cultural ecological environment on which they live,In as to make the overall grasp of the management status and development dilemma of private hospitals of Huangmei Opera,And put forward more pertinent suggestions for the management of Huangmei Opera,Hope that it can provide useful reference for the development of similar troupes.The paper mainly discusses from five parts: except for the necessary introduction of the value and significance of the topic selection,literature review,research methods,etc.,the main content is divided into four parts.The first part explains the current situation of the private troupe management of Huangmei Opera in Anqing city,mainly including the organizational structure and personnel management,income source and economic operation,performance type and performance repertoire.The second part summarizes the Anqing city huangmei opera private troupes management characteristics,and combined with individual participation in stone town pan Duan peaceful opera group marketing management practice experience.The third part analyzes the problems existing in the operation and management of private troupes in Huangmei Opera.It reveals the problems of personnel management modernity,single marketing means and lack of public relations ability in the management of private hospitals in Anqing Huangmei Opera.The fourth part puts forward the countermeasures for the development of private Huangmei Opera.It is believed that the private troupe of Anqing Huangmei Opera should continue to seek market-oriented development and strive for more market share in the literary and art market.At the same time,it needs to improve the talent management mechanism,expand the marketing and publicity management mode,improve the ability of public relations management,and create a good ecological environment of opera culture.