| The development of network communication technology and digital image technology,while giving birth to new forms of media,also overturns the traditional radio and television media forms and the construction of the discipline system.In terms of technology,the radio signal transmission mode used by traditional radio and television is not competitive in the new media environment.However,the traditional broadcast television still maintains the existing authority and influence by virtue of the policy system and cultural concept constructed in the era of television media technology.When a large number of TV variety shows choose to adapt to the viewing needs of mobile terminal and adopt survival strategies converging with new media to seek development,2021 Henan Spring Festival Gala has won great attention and hot discussion with its program Banquet at Tang Palace.Therefore,Henan Satellite TV launched "Chinese Festival" series 2021 Season,including "2021 Henan Spring Festival Party","2021 Lantern Festival Wonderful Night","Qingming Festival Wonderful Tour","2021 Dragon Boat Festival Wonderful Tour","2021 Mid-Autumn Festival Wonderful Tour","2021 Double Ninth Festival Wonderful Tour" seven evening parties."Chinese Festivals" Series 2021 Season emphasizes festival rituals and family sharing,and explores a way of survival based on the historical and cultural concepts and aesthetic characteristics of radio and television with innovative strategies that give full play to the unique advantages of TV variety shows.He won the 27 th "Star Award" Outstanding TV Variety Show Award and the 16 th "Five One Project" Award for Outstanding TV Works of Spiritual Civilization Construction.In view of the survival dilemma faced by TV variety shows in the new media environment,this paper focuses on the "Chinese Festival" Series 2021 Season ",explores the breakthrough path and survival strategy of traditional TV program forms to adapt to the new media environment,and provides innovative development ideas for the development of traditional radio and television media.This paper is divided into three parts.The first part briefly describes the survival and adaptation status of TV variety shows represented by "Chinese Festivals" Series 2021 Season "of Henan Satellite TV in the new media environment.The second part analyzes the innovation of "Chinese Festivals" Series Program2021 Season of Henan Satellite TV in cultural concept,theme content and program form.In terms of cultural concepts,the nearly century-old development history of television and the unique family watching environment enable radio and television to still have rich humanistic values and unique family TV rituals in the new media environment.In terms of theme content,with the help of the profound cultural connotation of traditional Chinese culture,it expresses the theme of history,culture and family affection,and shows the beauty of Chinese culture.In terms of program form,it pays attention to the combination of audio-visual expression and TV screen,gives play to the advantages of TV variety shows,and presents the best aesthetic experience.In the new media environment,TV variety shows still have the irreplaceable aesthetic needs of other media,which are inherited by history and culture.The third part puts forward the reflection and development of TV variety shows under the new media environment.Based on the reflection of "Chinese Festivals" Series Program 2021 Season of Henan Satellite TV,this paper puts forward the survival inspiration and future development ideas for traditional TV variety shows in the new media environment. |
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