Research On The Integration And Development Of Traditional Drama And Variety Show Under The New Media Environment

Under the background of fast food era,variety shows on TV and Internet are mainly entertainment programs of games,conversations and songs.They pay attention to traffic stars,are good at creating hot spots,and have a sense of existence.It has become a way of attracting the public to watch variety shows,but the public not only stop watching variety shows.Staying in entertainment,there is also the need to acquire knowledge.Although entertainment programs can bring people a sense of relaxation and pleasure in a short time,in the long run,it will cause the emptiness of people's mind.The integration of traditional drama and variety shows can effectively enrich people's minds and promote their growth.In recent years,a large number of excellent traditional dramas and variety shows have been integrated and developed,which is a manifestation of national cultural heritage.This is also the main reason for the integration and development of traditional dramas and variety shows in today's entertainment programs.This paper will study the integration and development of traditional drama and variety show in the new media environment.Through studying and analyzing the meaning and characteristics of new media,the meaning and development course of traditional drama,the meaning and development trend of variety shows,this paper holds that new media has brought about changes in audiences' aesthetic perception of experience,audiences' pursuit of cultural content,and audiences' access to information to the development of traditional drama.At the same time,the impact of change,new media to the development of variety shows to broaden the communication path,enrich media information,improve communication efficiency,expand the audience.It is believed that the integration of traditional drama and variety show under the new media environment can promote their coordinated development,is the new cultural pursuit of the public in the new media era,and is the new normal development of traditional drama art in the new era.Under the new media environment,the following strategies are put forward for the integration and development of traditional drama and variety show: we should strive to create and optimize the channel of program transmission through the open platform,select the platform of drama variety show broadcasting;pay attention to the audience's expectation horizon,the audience's group psychology,and the attention of the audience.Deepening the traditional forms of theatre performance and innovating the content of theatre variety shows;paying attention to the participation of the audience,the reverse thinking of the audience,avoiding the diversification of the choice of star transitional consumption guests,enriching the cultural connotation of the program production,carefully designing the forms of performance of the program links,and innovating.The form of finished products promotes the way of network interaction and enriches the forms of theatrical variety show performances;it strengthens audience interaction of theatrical variety show by strengthening audience interaction,improving user experience,breaking through the traditional pattern layout,improving media literacy,improving interaction environment,strengthening information relationship and improving interaction efficiency,etc.