Research On The Application Of Brand Design Of Hechuan Hulu Under The Integration Of Regional Cultural Visual Elements

Traditional handicrafts have rich artistic value and cultural value,carrying the unique historical heritage of the Chinese nation,Hechuan gourd carving skills have been inherited for a hundred years,because of its beautiful meaning and loved by the public,its works are unique,the theme pattern is exquisite,is an excellent representative of Chinese traditional folk culture.Hechuan area has a strong cultural atmosphere,and exploring the integration and inheritance and innovation of brand design and regional culture is of great significance to the construction and promotion of Hechuan gourd brand,which is an effective way to further broaden the popularity of Hechuan gourd,let the public better understand Hechuan gourd culture,and promote the inheritance and development of regional culture by society.Based on the visual elements of Hechuan regional culture and taking Hechuan gourd as the research object,this paper will analyze the characteristics of Hechuan gourd brand and the importance of regional culture to brand design.First,the background,purpose and significance of the brand design of Hechuan Hulu,as well as the current research status of brand design integrated into regional culture at home and abroad,were sorted out and analyzed,and the research framework was determined;Second,the concept of regional culture and brand design is discussed,the value of regional culture and brand design is analyzed in depth,and the correlation between the two is analyzed,which provides a theoretical basis for the subsequent research of this paper.Third,combined with the current situation and brand positioning of Hechuan Hulu brand design,the shortcomings of the current design of the brand are analyzed,the regional culture is taken as the key point of the brand design of Hechuan Hulu,the feasibility and necessity of regional cultural visual elements in the application of brand design are analyzed,and how to integrate the visual elements in regional culture into the brand design through the design strategy is elaborated;Finally,the Hechuan gourd culture,cultural relics and historical materials,folk crafts,and the use of structural reorganization,refining and application of historical elements are integrated into the brand design,and finally implemented in the logo,font,graphics and illustration design,specifically taking the Hechuan gourd brand as a practical case,designing the brand image of Hechuan gourd with modern design aesthetics,and summarizing the application value of regional cultural visual elements in the brand design of Hechuan gourd.The research of this project aims to enhance the economic value and popularity of Hechuan Hulu brand design from the perspective of regional cultural visual elements,inherit regional culture while developing brand personality,create local industrial brands,design a unique and local brand image,and explore new innovative ideas for Hechuan Hulu brand design.