Folk Snack Wenchang Puqian Zao Po Cu Brand Design

Snacks can usually become the label of a city,and can represent the characteristics and regional culture of a certain city.Currently,snacks industry is the largest category track in the catering industry.In a sense,the snack industry holds up half of the sky in China’s catering industry.It can be seen from "eating","drinking","playing" and "music" that Chinese people are very particular about eating,and food is often the topic that people enjoy talking about in their daily communication.At the same time,food,culture and tourism are also closely related and can promote each other.With the progress and development of society,the role of brand is becoming more and more powerful,and brand can bring greater value to products.For some traditional folk snacks,the role of brand is not only to make them get better publicity,but also to protect these traditional folk snacks with the system brought by brand.However,the dross vinegar has not received much attention in brand design at present,so it is not conducive to the long-term development of the product.How to build the brand of traditional folk snacks in Wenchang and achieve the inheritance and promotion of traditional folk snacks is a question worth thinking about.This topic through exploring the relationship between vision and culture,the folk snack "dregs vinegar" brand design.The design practice first analyzes the competing snacks and consumers through market research,and then presents the "Zao Po Cu" and the local culture and humanistic characteristics of Wenchang Puqian Town through visual techniques,and establishes a connection with consumers with a clear positioning.According to different application scenarios,the visual design of brand contacts is carried out to promote the brand and deliver the cultural value of Wenchang at the same time.It is also hoped that the folk snack "Zao Po Cu" can become a new potential to stimulate the local tourism and cultural industry.