The Practice About The Brand Visual Image Design Of Hengyang Traditional Snack

Hengyang,also known as Yancheng,is a thousand year old city with beautiful natural landscape,profound cultural heritage and rich tourism resources.As an important tourism resource,traditional snacks carry profound cultural connotation.However,through research,it is found that with the development of technology,the media of brand design has also changed.However,the development of Hengyang traditional snack brand visual image design is relatively slow.Under the impact of new media,these snacks brand are facing the inheritance crisis of skills.The impact of foreign snack brands and online Red catering brands also makes the market share shrinking Small brand visual image,lack of regional cultural symbols and other issues.In the current era of digital marketing with traditional media,new media advertising has been more effective communication,which will inject new vitality into the promotion of brand image.It is urgent to reconstruct the brand image of that.This paper analyzes the problems existing in the visual image of Hengyang traditional snack brand in the market,analyzes the style,logo,font,color and aesthetic proposition of the excellent traditional snack brand visual system in various places,and designs the brand visual image of Hengyang "traditional snack" brand Hunan food memory.This paper puts forward the ways of regionalization,popularization,artistry,etc.by using the existing Hengyang traditional culture and the cultural characteristics contained in Hengyang traditional snacks,the visual elements are extracted from the landmark building Nanyue temple in Hengyang to create the brand visual image and enhance the regional attribute of Hengyang traditional handmade snack brand Xiangshijiyi.Starting from the visual image design of the brand,we strive to make the design scheme innovative,practical,aesthetic and contemporary,combine with the current new media art design,improve the brand influence of Xiangshijiyi,create a warm Hengyang snack business card,attract more young consumers to pay attention to Hengyang traditional snacks,better publicize Hengyang culture,and promote the inheritance and development of Hengyang diet culture Exhibition,improve the market competitiveness of the brand "Hunan food memory".I also hope that through the visual image design and research of Xiangshijiyi brand,I can also provide brand innovation feasibility and applicability reference for other traditional brands.