It was pointed out that it is necessary to deepen the reform of the cultural system,improve the public cultural service system,and deepen context of building a well-off society in an all-round way and realizing the foundation of the great rejuvenation of the Chinese nation.The system is an inherent requirement for the great prosperity.The construction of rural public cultural service system in Puqian Town,Heyuan City is a cultural foundation for the development of rural cultural tourism in Puqian Town and a cultural foundation conducive to innovation.At present,the creation of public cultural demonstration zones in Yuancheng District of Heyuan City does not appear.Outstanding effects and problems,the study of the problems and countermeasures of the rural public cultural service system in Puqian Town,one of its main components,is in an important position.Taking Puqian Town of Guangdong Province as an example,based on the field research and questionnaire survey,this paper starts with the related concepts and theoretical foundations of public cultural services,draws on domestic and foreign research results and experience,and uses literature analysis and statistical analysis.And the field investigation method,research on the existence of the rural public cultural service system in Puqian Town,summarizing the current unreasonable infrastructure layout of rural public cultural services in Puqian Town,the variety of service products,the lack of appropriate service methods,and the quality of service.The high-level problem,combined with the theory of public goods,the theory of new public cultural services and analyzes the main reasons for the problems:imperfect legal system,insufficient integration of basic resources,lack of innovation awareness in production and operation,and low capital investment.With less participation of private capital,lack of talent training mechanism and attraction,and lack of performance evaluation mechanism,it explored and proposed to increase infrastructure investment,integrate effective resources,strengthen product and method innovation,strengthen team building,improve institutional system,and strengthen performance evaluation.Supervision and other countermeasures It not only provides reference for the practical problems arising in the construction of rural public cultural service system in Puqian Town,Heyuan City,but also has certain significance for the establishment other parts of China,especially in northeast and northwest of Guangdong. |