Research And Display Of Visual Design Of Traditional Clothing Brands In Wuhan Under The Background Of New Media

With the continuous development of new media,the language and forms of display design are becoming increasingly rich.Multiple media connect the audience,display works,and display space,allowing the audience to understand the work more deeply in limited time and space,mobilizing audience emotions to participate in the experience,and triggering cultural reflection,achieving effective communication effects.This article takes "Yudahua" as the research object,and takes Oracle clothing as the display form.Through the display design form of Yudahua’s Oracle themed clothing,it aims to explore how to carry out the visual design and display of Wuhan traditional clothing brands in the context of new media.The research adopted various research methods such as literature review,field research,and expert interviews to analyze the challenges and opportunities faced by traditional clothing brands in the new media era,and explore the important role of visual design in the display of traditional clothing brands.By combining Wuhan’s traditional clothing culture with artistry and digitization,using modern design techniques and traditional cultural elements,it demonstrates the unique charm and cultural heritage of traditional clothing brands,and has also been widely disseminated and influenced on new media platforms.The conclusions of this study provide some inspiration for the visual design and display of traditional clothing brands in Wuhan.It is recommended that brands pay attention to the integration of traditional cultural elements,innovate design techniques,and combine traditional culture with modern aesthetics in order to enhance the cultural connotation and competitiveness of the brand.At the same time,new media platforms should also be fully utilized during the display process to strengthen brand publicity and promotion,and expand the brand’s influence and popularity.