Research On Interactive Display In Clothing Window Design

Clothing window has always been a very important part of brand visual marketing link,excellent clothing window to convey the selling points of goods,promote brand culture,establish brand image,and then attract consumers to promote the sales of the store.With the rapid development of economy and science and technology,facing the constantly changing consumer demand and market,the static display form of traditional clothing window urgently needs to be integrated into the new display form to realize its own innovative development.In this context,interactive display with its unique expressive force and interactivity into the fashion window design,enrich the fashion window display form,the media of commodity information can also be innovated,for the development of fashion window design provides more possibilities.The combination of technology and art to meet the spiritual needs of contemporary consumers,but also in line with the needs of the current market,become the future trend of fashion window design development.The research on the interactive display in the fashion window design is of great significance to the development of the fashion window design.This paper focuses on the application and practice of interactive display in garment window design.Starting from the relevant theoretical research on the fashion window design and interactive display,the development status and related characteristics of the two are clearly identified.Combined with the development of fashion window design,the motivation and reasons for the integration of interactive display into the fashion window design are analyzed from three perspectives,namely,the promotion of technology,the concept of consumers and the market demand.Interactive display at home and abroad based on the current application in the clothing shop window design of many achievements and practical cases analysis and research,this article the author from two aspects of design theme content and implementation of interactive display used in the design of clothing window can be summarized in types,and analyzes the interactive display used in the clothing shop window design contents and forms of the show diversity,to convey information,window display interest,the uniqueness of the design content of four aspects.With the continuous development of the application of interactive display in clothing window design,a series of problems have also been exposed,such as the neglect of content and the design defects of interactive mode.The above research provides experience and lays a theoretical foundation for the following design practice.At the end of this paper,Mark Huafei Men’s Clothing,a subsidiary of Fujian Sevepolves Group,is selected as the clothing window design brand for this window design practice.By combining the theoretical analysis and the early stage of the consumer demand in the clothing shop window design related questionnaire survey,Shanghai and Chongqing each field of market research and business circle of clothing window Ma Kehua thin men’s wear brand analysis and product research,work out the final showcase clothing interaction design,highlight the application of interactive display in the clothing shop window design,complete design practice cases.Through the interpretation of relevant concepts,application types,analysis of advantages and disadvantages of interactive display applied in clothing window design and the design practice of relevant clothing brand window,this paper hopes to provide some reference for the application of interactive display in clothing window design and promote the development of clothing window design through related research.At the same time,the author thinks that interactive display will be paid more and more attention in the future fashion window design,and occupy the leading position,and become the trend and direction of the future fashion window design development.Of course,this does not mean that it can completely replace the traditional static fashion window design,but the new era of the combined development of the two.