Design And Research Of Modern Brand Clothing Window Display

With the development of economic, cultural and science and technology, in the increasingly fiercecompetition in the market simply rely on product differentiation has been difficult to win the competition inthe market capitalization. Corporate image plays an increasingly important role in modern society. Thiswindow displays both traditional and modern marketing methods to visually show the brand imageeffectively convey the brand culture, more and more businesses as an important marketing tool. Throughthe window display of the background and significance analysis, highlighting its importance in the visualmerchandising. Window displays the image of the construction of the modern city has played a significantrole in promoting the city is also an important means to create the image. Analysis of outstanding foreignwindow display design, they better learn from our country and application. Through the window display awide range of information collection, collation, and urban clothing store window display field trips, afteranalysis, feasibility studies, research, summarized, Contents of this paper consists of the followingcomponents:1, on the development of ancient times windows were summarized system.2, window display and the impact on shaping brand culture.3,Analysis of brand clothing window display feature, color, light environment and props research.4, Human consumption psychology and culture window display of clothing window display.5, under the influence of science and technology widely used to explore the clothing window display designnew direction.This paper combines the images of some of the important cases are analyzed and enriched the thesis ofthis article can fully demonstrate ideas.