| Online rap and variety shows have been born in China for a short time,but they have matured rapidly in less than five years.Many rap and variety shows have moved from the minority to the public,constantly "out of the loop",spreading rap art and culture.As a new cultural landscape that has received widespread attention from media platforms,youth groups,and capital,rap variety shows,typically represented by "The New Generation of Rap and Sing",reflect how subculture has moved from marginal culture to the general public,and reflect various changes and development trends in contemporary society,economy,technology,and culture.Through textual analysis,empirical analysis,online ethnography,and specialized interviews,this article conducts a series of research and analysis on the Bilibili variety show "Rap for Youth",and then transmits it to the current rise of rap music and rap cultural phenomena in Chinese society.It explores the performance characteristics and academic principles of the "Rap for Youth" and rap culture from the academic level,and analyzes their cultural impact,Explore the reasons why the "Rap for Youth" has achieved good aesthetic cultural communication effects."Rap for Youth" has broken through the practice of traditional rap programs,focusing on the relatively grand theme of "everything can be rap",and created a unique rap subcultural ecology.After a brief explanation and review of the definition and development history of rap,rap culture,and the "Rap for Youth",this article mainly discusses four aspects:cultural positioning,aesthetic presentation,public communication,and aesthetic function.It strives to expand from connotation to extension,from self positioning to mass dissemination,from cultural to commercial aspects,and so on,Conduct a relatively comprehensive and in-depth study and exploration of cultural and aesthetic issues related to the "Rap for Youth".This article mainly includes an introduction,four chapters of the main body and the end.The introduction mainly discusses the reason and background for choosing this topic,conducting a literature review from two aspects: the research on the development and evolution of the "Rap for Youth" as a variety show,and the research on the aesthetic culture of the "Rap for Youth".It defines relevant concepts,and further clarifies the research content and focus,ideas,and significance of this topic based on the three shortcomings of the current research results.The first chapter aims to summarize the occurrence and development of rap and singing variety shows in China,and mainly summarizes the rap and singing culture with Chinese characteristics displayed by the variety show "Rap for Youth",thereby further summarizing the cultural characteristics of the "Rap for Youth",that is,its existence as a subcultural form and its localization.Taking the excellent and influential lyrics widely sung in the "Rap for Youth" program as the research content,summarize the content embodying aesthetic and cultural characteristics,and explore how this excellent variety show that spreads rap culture broke through the original minority groups and entered the public’s perspective.By analyzing,inspecting,and summarizing the excellent and influential lyrics produced by the "Rap for Youth",we can sort out the meaning,motivation,positive value and cultural spirit created,as well as the aesthetic and cultural content embodied therein.Rap culture is a form of youth subculture derived from hip-hop culture.The research object of this article is to observe the young people in the current society through the popular rap variety show "Rap for Youth",and study their behavior and expression at the cultural activities and sociocultural levels.The second chapter focuses on starting from the excellent lyrics in the program,discussing and summarizing the aesthetic cultural presentation issues in the "Rap for Youth",including group identity as a study of aesthetic cultural relations,and feminist expression and serious and pan entertaining topics as a study of aesthetic cultural issues.It is summarized that this cultural group has shifted from focusing on self,expressing self,disseminating the idea of money worship,materializing women,gender discrimination,and other expressions to opening up a pattern to focus on society and reality,expressing and promoting the universal values of humanity,the true,the good,and the beautiful,and eulogizing freedom and love.This program is different from some traditional rap arts in terms of narrow themes,vulgar content,and single expression methods.It advocates positive energy in rap,focuses on realistic themes such as feminism,the call for equal rights,and returning to the original heart,and combines rap culture with reality.To some extent,it has played a breakthrough effect in the dissemination of subculture to mass culture.The third chapter attempts to explore the role of new media in the public relations communication of contemporary cultural industrial products using network communication theory,and analyzes the formation of its network interactive ritual chain and the special assistance provided by Bilibili.Through its resonance with mainstream culture and the phenomenon of being noticed and recognized by mainstream media,this article explores the attitude of youth subculture from underground to the ground,from the minority to the public,and from resistance to transcendence.This program is the first rap variety show with the anime video website platform Bilibili as the main production and publicity base.It has its particularity in network communication and audience selection.This article also makes some analysis.This article not only explores how young subcultural groups construct their identity through the use of media tools,but also explores what they truly acquire and generate in the course of their behavior at this cultural level,as well as what forms the localized rap culture relies on for self construction and in what ways to engage in dialogue with the mainstream.The fourth chapter mainly discusses the aesthetic function of the "Rap for Youth" as a popular aesthetic cultural product produced by the contemporary cultural industry,namely,the commerciality and ideological nature of cultural products.The popular acceptance process of the "Rap for Youth" cannot be separated from the assistance of commerce and the expression of the main theme ideology.It is both aesthetic and consumer,and it is the object of cultural governance,and can play a subtle role in conveying mainstream values.Taking this program as a successful case and a cultural aesthetic problem,we will seek a cultural outlet for minority culture that transcends itself,and find positive helpers for mainstream culture that can absorb and do cultural governance.The online rap variety show has shown its vitality and potential in the past,and the "Rap for Youth" has a very unique performance.It is expected that in the future,this program form will have deeper content,better performance forms,and more novel communication modes.Looking forward to the future of China’s online rap and variety shows,it will definitely bring greater cultural and aesthetic surprises to the audience,and bring more new possibilities to the ecology of the online communication industry. |
