Research On Youth Subculture Based On Network Serial

With the rapid development of our social economy,the Internet era strength,bearing the brand new audio-visual content in the form of new media vehicles gained more and more widespread audience recognition and love,the Internet has become the contemporary people daily life indispensable important information tools,the impact on people’s lives.With the advantages of the Internet,many road of the transformation and upgrading of traditional industries are open,the advent of the era of new media based on the Internet gives people a more open,more extensive freedom,equality of discourse platform,a new kind of cultural phenomenon has emerged,namely network subculture.Is different from the traditional mass culture,subculture is closely connected with the contemporary youth groups,both transmission form or content,and so on are all embody the strong youth group characteristics,has become the new elements,postmodern context of network culture propagation has become a major new subject of attention from all walks of life.In the Internet,on the basis of the traditional content of homemade drama gradually spread,and with its more close to life and the value orientation of "ground" and high-profile,for young people’s life and the spiritual are of great influence,which is popular among the young audience,related research of the theory and practice of youth subculture with a fresh perspective.Compared with the traditional dramas,network homemade drama is "homemade",can to a certain extent,break through the traditional film and television play framework,and then present a greater vitality;At the same time,the rapid global integration into has the ideology of contemporary youth group is more diverse,in the information age is naturally and network homemade drama "affinity".Since network homemade play rise,always in youth groups,for mainstream audiences,which also determines the network positioning of homemade play,because of the youth group,makes network homemade play blood has a unique cultural attributes,youth group network subculture characteristics of homemade awhile goes,borderline,disruptive,diversity and entertainment has become a network of homemade plays tag,bearing the weight of the ideology of youth subculture and seamless docking with the young audience.As a kind of with the inevitable outcome of the development of social modernization,network homemade drama and the traditional contradiction and collision between the film and television play is inevitable,in order to have more of a more stable audience,network homemade drama based on a clear positioning and began a comprehensive innovation,to cater to the starting point of the youth subculture is a subversive subject on refactoring,including film and television content lines,creation subject,language and style localization and so on,all making direction accurately positioning in aimed at youth group.Also heavily in integration of digital resources of the gaming narrative style to meet the contemporary youth groups of audio-visual requirements,trying to provide a new service for youth groups,namely alternative meet,in the form of homemade play fantasy to fill the void of young people between reality and dream,in the hope of can arouse more youth groups emotional resonance,to construct a major carrier of the youth subculture,despite the value and necessity of its existence,but also because of some disadvantages of youth group ideology and even the value orientation of caused some negative effects,more strongly impact the healthy development of traditional film and television art,become urgently needed to be further in-depth cultural phenomenon.This article as a starting point,with the crown princess promotion "as an example to explore web-based homemade drama of youth subculture,the purpose is to research on the formation of a network homemade drama’s youth subculture deeper understanding,and further reveals the subculture of attributes,finally put forward the concept of network from the youth subculture homemade drama development Suggestions,for academic research of theory and practice of further contribute the condescension.In this paper,through the study of literature research,theoretical analysis and qualitative analysis,the first part mainly on the present situation to do related research both at home and abroad;The second part analyze network homemade drama related theory;The third part based on the network homemade drama of youth subculture interpretation;The fourth part to network homemade drama " the crown princess promotion " as an example to explore the youth subculture presents;The fifth part puts forward the network homemade drama of youth subculture thinking problem and development suggestion.Homemade drama of youth subculture based on relevant theoretical analysis as the foundation,combined with the case of " the crown princess promotion of youth subculture,it is concluded that the concept of network from the youth subculture homemade drama mainly including narrow audience positioning,the deficiency of the Internet ghostwriters has had a huge impact,severe story content vulgarization,narrative skills parody,collage with homemade drama has its specific advantages and necessity of development,the development direction of the future should stick to the audience positioning principle realize typed development,clear water army,build interactive mode,to face the influence of construction content and to reconcile the varieties network cultural paradox of social responsibility,to realize the positive value of postmodern context of network culture propagation,calls xi general secretary,strong cultural self-confidence,borrow network spreading homemade play values in contemporary China,the " Chinese style " to become the world’s bright flags in the cultural ferment.