Research On Youth Subcultural Communication In Network Variety Shows

The integration of network variety show and youth subculture is a "sword" of network variety show.Youth subculture is the cultural "weapon" of network variety show against traditional TV show,and it is also a secret weapon to compete with other network variety show.Youth subculture can not only provide new ideas for the production of online variety shows,cater to the viewing habits and emotional needs of youth groups to attract traffic,but also appropriately alleviate the conflict between youth subculture and mainstream culture,and promote the exchange and integration of different cultures.However,if the youth sub-culture is not presented properly,it is "sword of Damocles ",which contains the hidden danger of "safety" that may erupt at any time.This not only affects the healthy and benign development of network variety shows,but also brings negative effects to youth groups.Therefore,we should examine the network variety show,find out the problems existing in the spread of youth subculture,avoid the phenomenon of carnival becoming more and more serious,and go to the cultural stage of entertainment to death.Based on this purpose,this paper takes the youth subculture in the network variety show(2017-2019)as the research object,takes the western youth subculture theory as the weapon,unifies the new media era Chinese youth subculture development,uses the case study,the literature analysis,the questionnaire survey and so on research method to the network variety show to be popular.A study was conducted to analyze the spread of youth subcultures in online variety shows.This article is divided into six parts,the specific content is as follows:The introduction part combs the background,significance,literature review and research methods of the research.The first chapter mainly determines the meaning of youth subculture,clarifies the generation and development status of network variety shows,and explores the causes of youth subculture style in network variety shows.The research finds that the youth subculture is the product of the industrial revolution,the result of social disorganization and imaginaryself-problem solving of the lower class.Nowadays,the subculture of youth has shed its sharp shell,and its class character has been effaced.It is an emerging community or a new lifestyle with certain "rebellious" color.In this paper,the development of network variety show divided into incubation period(2007-2013),stage(2014-2016)and the steady stage(2017-)three stages,and the characteristics of each stage,the present situation and the trend of current network variety show,found the four trends: one is the deep youth culture and idols,variety show on the network become a "star" the strongest flow population;Second,the number of parent-child programs decreased,the number of observation programs increased,and the music programs were subdivided again.Third,the number of derivative programs;Fourth,the length of time shows an increasing trend.Finally,the study found that the "consultative" expression of resistance appeals and the presentation of the discourse power of "marginal" groups were the main causes of the youth subculture style in network variety shows.The second chapter f chooses the three network variety show which has the bigger attention degree ——" talk show conference "this! Hip-hop "and" the band's summer "as the research object,these three programs show talk show,hip-hop and band three kinds of young people's love culture,the content setting each has its own characteristic but also contains the obvious youth subculture content,is advantageous to explore the network variety show youth subculture in the main body presentation,the audiovisual language style and the dissemination content performance characteristic.It is found that the stylization of the sub-cultural subjects of young people in the network variety shows is mainly presented through group symbols,personality costumes and playful and open discourse forms.Audiovisual The sub-cultural style of language is represented by parody and collage of picture,partition of scene setting and "anti-linguistic"practice of discourse.The resistance speech of spreading content is manifested in the rebellion of the program to the authority,the resistance to the mainstream values and the exposure and criticism of the real social problems.The third chapter analyzes the influence of questionnaire,interview and other data on the audience and youth subculture communication in the network variety show.The study found that the users of the network variety show interact with each other through the screen or community,which has the characteristics of large group size,younger age and focus.In the analysis of communication influence,the influence of youth subculture communication on user cognition,psychology and behavior in network variety show is explored.The influence of cognitive level has the following three points: first,the user has learned more about subculture;second,it is regarded as the "antidote" of boring life;third,it is believed that the influence of youth subculture in network variety show is not good or even nothing Meaning.The influence of the psychological layer is to strengthen the self-identity of the user and the sense of belonging of the group,satisfy the emotional sustenance of the user,arouse the emotional resonance and help the young people to imagine out of the collective dilemma.The influence of the behavior layer is that the users communicate with the discourse form in the network variety show,the users compete for the right to speak,participate in the propaganda of the network variety show and the users begin to like and try to learn the minority culture.The fourth chapter,based on the analysis of the second and third chapters,probes into the problems of the sub-cultural communication of young people in the current network variety shows,and finds that there are three problems: first,the deviation of value guidance,the language violence in speech;second,the user watching the program type and the narrow positioning of the program user;third,the content is floating and unreal,and the cultural significance is dispelled.The fifth chapter puts forward some suggestions to solve the problems in the fourth chapter.one is to take Chinese traditional culture as nourishment,take advanced culture as guide,respect multi-culture,spread positive energy,and strengthen the value orientation of network variety show;the other is to enhance the attraction of network variety show,excavate multiple types of programs,innovate program forms,integrate multiple circles,and broaden the user base of programs;third,attach importance to cultural science popularization,accommodate various cultures,dig deep into the cultural core,correctly "translate" culture,Enrich the cultural implication of network variety shows.This paper objectively analyzes the youth subculture in the network variety show,on the one hand,affirms the positive role of the youth subculture in the network variety.On the otherhand,we find out the problem of youth subculture communication in network variety shows,alert the public,and put forward solutions.This is conducive to the long-term development of network variety shows and the stability of social structure and the spread of multiculturalism.