The Design And Optimization Of The Brand Image Of The Elderly Health Care Products

The aging of the population led to the development of silver industry,the current level of the elderly living material is improved.Modern society,the elderly are the pursuit of physical and mental health,health care products just conform to the needs of the elderly,health care products market development and maturity of the relevant policies on the norms of elderly health care products more and more clear,the old health care products market will enter the gold development period,Health care products competition gradually from the product into a brand competition.Brand image design in the brand competition plays a vital role,with the development of information technology,brand image design content is also constantly rich,the current brand image design to consumers as the center rather than business as the center,Focus on the consumer’s brand experience.Therefore,the designer should be based on the characteristics and needs of the elderly in the elderly health care products brand image design optimization and restructuring,improve the survival of elderly health care products business,and promote the sustainable development of old health care products brand.This paper mainly adopts the methods of questionnaire,exhibition visit and literature research,and adopts the methods of questionnaire survey and literature research,which is based on the characteristics and needs of the elderly consumers.The content is related to old age psychology,advertising science,brand aesthetics,marketing Related disciplines,hope that through the design of health care products brand image optimization and reorganization to establish the old health care products brand and the gap between the elderly consumers,so that the elderly health care products brand to get more consumer recognition and love.This paper mainly consists of three parts,trying to discover and solve problems,The first analyzes the elderly’s use of health care products according to the questionnaire,and make analyzes according to the three aspects of brand design strategy,brand image design and brand promotion design;the third chapter,I will solve the problem from the three aspects of brand design strategy,design principles,and visual elements.Strategies are designed mainly from the connotation of the brand and the technological expression,they are designed according to principles of affinity,authenticity,interactivity and continuity,Then we optimized the elderly health care products brand image visual elements.;the fourth chapter,on the basis of the elderly health care products brand image optimization methods are brought forward on restructuring,reorganization and streamlining to replace the superposition reorganization,deconstructing and reconstructing of restructuring and reorganization of the design of interactive split reorganization,and make description and discussion.Through the design and optimization of the brand image of the elderly health care products,not only can meet the needs of the elderly,but also reflects the social responsibility of the enterprise,and has a positive impact on the society.