The Research About Individualized Design Of Visual Image Of Male Skincare Brand

We already spent the unkempts,under the commodity quality and consumption ability of both to upgrade,men began to constantly updated requirement for self "appearance",on the market for men’s skin care brand more gradually up.Thesis mainly from the Angle of the visual image performance analysis of the existing male skin care brand development present situation,summarizes the existing problems of male skin care brand visual image,and based on the existing problems and the male consumer psychological demand,etc.,put forward male skincare brand visual image personalized design concept,according to different male consumer groups summed up the corresponding personalized design strategy.The thesis is divided into three parts: preface,text and conclusion,and the main body is composed of four parts.The foreword is the purpose,significance,research status,research method and innovation point of the research on the visual image design of male skincare brand.Text the first part is discussed the masculine temperament of diversified trend to promote the rapid development of the male skin care,and the current existing male skin care brand,brand visual image status summary,reflect on the problems.The second part of the text is the analysis of the individualized psychological needs of the male skincare products,and the discussion is made from three aspects: different temperament,age and income.The third part of the text analyzed the individualized design concept and strategy of male skincare brand visual image from three aspects:different temperament,age,income and male group of different culture.The fourth part of the text is the individualized design performance of the visual image of the male skincare brand,which is systematically elaborated in combination with the graduation creation.