The Sending Of Newspapers To The Countryside:An Analysis On The Practice Of Running Newspapers In The Central Soviet Area

After the failure of the Great Revolution,the Kuomintang authorities carried out a massive "purge" of the CCP,which faced an unprecedented crisis of survival and was forced to embark on the road of armed resistance to the Kuomintang rule and agrarian revolution.After repeated setbacks in the urban revolution,the CCP gradually shifted the focus of the revolution to the vast countryside.With the revolution of "going to the countryside" into the countryside,with the determination of the general line of the revolution to win over the masses,the policy and strategy of running the newspaper also changed to the broadest rural masses.Under the simple material conditions in the countryside,the CCP established a perfect newspaper management system,integrated newspaper resources,and finally built a "criss-cross" newspaper network in the Central Soviet area.And through the establishment of distribution agencies,postal distribution,and various means of promotion,the newspaper distribution to the most basic level.In order to cope with the shortage of journalists in the Soviet area,the team of correspondents was vigorously constructed.Through the writings of correspondents,the war,economy and daily society of the Soviet area are vividly presented to the masses.Because it was in the special period of the revolutionary War,the report also reflected the characteristics of The Times such as active cooperation with the work of the center and initiative.In order to overcome the plight of the masses in the Soviet area who could not read independently due to their low cultural level,the CPC vigorously promoted the organized reading of newspapers,which initially connected newspapers with the grassroots,effectively improved the cultural quality and ideological and political level of the masses,and actively participated in various campaigns initiated by the Party and the Soviet Union.The movement of "press to the countryside" led by the Communist Party of China is obviously very effective,and the press has become the practical work of the Party and the Soviet cause and the organizer of the masses.