Research On Interactive Design Of Short Video Platform Based On Interaction Ritual Chain

With the development of internet techno logy and the popularity of mobile devices,the number of short videos users is constantly expanding,and the social attributes of short video is also increasingly enhanced.How to maintain and enhance the social experience during the process of information tr ansmission is important.As a commonly used theory to analyze group interaction behavior in the field of sociology,interaction ritual chain provides the possibility to study social behavior from a global perspective.Taking this as the starting point,this paper gradually systematized the social process of short video platform through the decomposition and reorganization of user behavior,combined with design characteristics,the corresponding design strategies are proposed and verified by empirical study,so as to optimize users’ social experience on short video platform and provide reference for enterprises.Firstly,this topic makes a systematic analysis and summa ry of the user link.At the beginning,use the questionnaire to complete the model construct ion of the target user,and then through the in-depth interview with the target user,the behavior elements are extracted,and then according to the corresponding relationship between the elements and the action mechanism,the user link is integrated into four stages:social exploration stage,social initial stage,feedback accumulation stage,and energy formation stage.Then,starting from the emotional energy in the interactive ritual chain,analyze the relationship between emotional energy in the social chain and social experience: short-term emotional stimuli are mainly hedonic experience and knowledge-seeking experience,shared emotional state is mainly emotional resonance and group excitement,and long-term emotional energy is flow experience and knowledge-seeking experience.Secondly,the design features of short video are summarized in this paper.Taking Douyin,Kuaishou,Weibo,Xiaohongshu and other short video platforms as examples,this paper analyzes the design features of the existing platforms f rom three aspects: functional mechanism,information content and interactive behavior.And combined with the elements of interactive ceremony chain,this paper puts forward six core elements that affect users’ social experience: rapid information stimulati on,creating a group atmosphere,emphasizing attribute information,emphasizing focus information,sharing emotional state ways,and building channels for further interaction.Then,this topic combines the user link with the design features,deduces and sums up three design points of the short video platform: emphasizing the role of the interactive ritual chain as an intermediary factor in promoting the interactive process,paying attention to the group perception and individual perception from the perspective of the interactive ritual chain,and paying attention to the periodicity of the interactive ritual in the whole social process.Taking the stage of the user link as the node,combined with the needs of the user pain point,this paper puts forward the interactive design strategy of the short video platform from the perspective of interactive ceremony chain.Finally,the interactive prototype is designed under the guidance of the design strategy,and the user evaluation test is carried out before and af ter optimization by using the comparative testing method in usability testing.Through the quantitative test and qualitative questionnaire of the subjects’ interaction indicators,this paper verify the effectiveness of the design strategy based on interac tive ceremony chain for users to efficiently enter the social field,strengthen the group atmosphere,promote further interaction,and maintain the continuity of interaction.