Research On Node Design Of Interactive Video

The emerging interactive video and other art forms further attach importance to the position of the audience,and the audience’s opinions are directly incorporated into the whole script story.Through participation and selection,the subsequent development of the story is personally determined,which is closer to the view of reception aesthetics.The continuous transformation of new art forms,constantly enrich the new technology of art forms,are to better bridge the communication between creators and recipients,so that the meaning of art works more complete,but also constantly enrich.As a new form of expression of traditional film and television,interactive video transfers part of the creator’s rights to the recipient while ensuring the meaning of artistic creation through a variety of interactive forms and interactive expression techniques,so that both of them can participate in the process of story creation.As a brand new type of video,interactive video brings audiences a subversive viewing experience different from traditional video content by providing different branching story choices,different protagonist’s perspective switching and screen information exploration,which is in line with the tenet of "Everyone is an artist" in the Internet era.In August 2020,The State Administration of Radio,Film and Television(SARFT)issued the Format Specification for Internet Interactive Video Data as the first industry standard in the series of interactive video standards.Thus far,interactive video has gradually transitioned from the initial stage of savage growth to the stage of marketization and industrialization.At the same time,in view of the common problems in interactive video forms and interactive content,there is still huge potential and research value,and further market observation,quantitative model and theoretical research are urgently needed.A large number of market practice and theoretical research are essential for the future development of interactive video.Aiming at the interactive video works on current mainstream platforms,this paper adopts the research ideas of digital narrative theory and social network analysis,systematically analyzes their story structure and interaction design,and summarizes the rules and principles of interaction design by combining corresponding market research data and interviews with creators.And how good interactive video should better serve the story and work through the design of interaction.Meanwhile,it focuses on node design,and provides optimization suggestions for node design of interactive videos from rational and perceptual perspectives by analyzing their quantity ratio,information before and after,and audience’s degree of immersion.