| Business model is the core of a company which deeply affects its survival and development. Nowadays entrepreneurs have to face the fierce competition. Not only cultural products competition companies are facing, but also business model innovation. Fu Hui cultural company is on the start-up phase of the Chinese culture, aiming to popularize the essence of traditional Chinese culture. In order to obtain sustained profit and core competitiveness, Fu Hui cultural company has to change objective environment, and constantly adjusts its original and innovative business models. However, at present most of the domestic cultural enterprises lack a mature and effective business model. How to find a market among cultural enterprises? What kind of effective business model will help achieve sustainable profitability for Fu Hui cultural company? Fu Hui cultural managers are confused, and they are exploring new business models.A successful business, often dues to its appropriate business model. How to make Fu Hui Cultural Company obtain a seat in the Chinese cultural industry? This is the main topic of this essay-Innovation Research on Business Models of Fu Hui Cultural company.This essay will analyze the development of cultural industries and Fu Hui cultural company, no matter present or forecast. According to the six elements of the model business model, combined with the company’s previous investigate, Fu Hui culture business model drawbacks can be seen and improvements can be made. This essay explains why Fu Hui cultural company has to innovate in a highly competitive society, among fast-growing cultural industry. Timely updating its original business model to meet market demand is crucial. Finally, in order to help the company out of the difficulty, Fu Hui cultural company has to occupy a place in the highly competitive market in Chinese cultural industry.The value of the research, helps not only to the government investment, and corporate investors, but also to managers identify and choose the business model. What’s more, the results of this essay can be further applied to the same type of cultural enterprises, guiding cultural business model to develop profitably. Last but not least, as for Fu Hui Culture Company, it has developed a new business model to help Fu Hui Culture Company get over difficulty in a highly competitive and fast-growing economic environment. Hence, with efficient use of existing resources, Fuhui is trying to find target customers for better survival and better development. |