Research On The Communication Path Of Lingnan Characteristic Culture Under The Background Of Digital Media Technology

As a kind of Chinese national culture,Lingnan culture occupies an important position in the history of the development of Chinese national culture,and has become an advanced culture in modern China,with distinctive characteristics of the times.Since the reform and opening up,Lingnan culture has always been in a unique position,which can promote social progress and economic development to a certain extent.The cultural development of Lingnan is active,and many ancient and high-quality cultures of the Chinese nation have been preserved.Lingnan culture includes Cantonese,Cantonese opera,folk art,architectural culture and Lingnan’s special food,etc.,which are rich in connotation and very distinctive.There are many intangible cultural heritages in Lingnan’s characteristic culture,but because Lingnan culture is very local,its cultural structure is complex,and the dialect is more difficult to understand,it faces the dilemma of cultural lack in the process of development.Therefore,the protection of Lingnan culture cannot be delayed.With the continuous advancement of digital technology,digital protection and inheritance provide possibilities for the survival and development of culture,especially for endangered intangible cultural heritage,digital communication means are a good choice.This paper selects the first batch of Lingnan folk culture "dragon boat rap" inscribed on the list of intangible cultural heritage items as the research object,and studies how to use digital technology to better disseminate it under the background of digital media technology.The research content of this paper is divided into four parts: firstly,the relevant research on intangible cultural heritage and the research status of digital communication of intangible cultural heritage at home and abroad are sorted out and analyzed,and secondly,through field research in Fengjian Village,the main transmission place of dragon boat rap,and the questionnaire is designed and distributed to conduct an in-depth analysis of the communication status of dragon boat rap.The third is to find out the dilemma in the process of digital dissemination of dragon boat rap through the data analysis of the questionnaire;The fourth is to put forward corresponding countermeasures based on relevant materials,successful cases and the development of dragon boat rap rope in the regional Shunde District,so as to provide reference for the digital dissemination and development of intangible cultural heritage in other regions.