Research On Bronze Ware In The Collection Of Gansu Qin Culture Museum And Brand Image Design

As a contemporary cultural place,the nature of museum is not only the display and protection of cultural relics,but also the role of cultural transmission,regional construction and the sense of belonging of local people.The development and utilization of cultural and creative products of museum has become the epitome of the integration of museum characteristics,product characteristics and cultural characteristics.At the same time,the sustainable development of culture and the effectiveness of brand are constantly emerging in the exhibition and communication of museums.From the perspective of pre-Qin culture communication,the characteristics of Gansu Qin Culture Museum and the characteristics of cultural relics in its collection,this paper adopts interdisciplinary thinking,and at the same time,based on the research methods of field research and literature review,studies the pattern characteristics and symbolic significance of the bronze ware in Gansu Qin Culture Museum,and further explores its innovative application in brand image design and publicity.In addition,through the form of questionnaire,this paper analyzes the current consumer groups’ orientation towards the brand style of Gansu Qin Culture Museum and their understanding of the predicament of cultural and creative products in the museum,and designs the brand image and related literary and creative products with transmittability,development,culture and uniqueness,hoping to break through the time,product and regional dissemination of pre-Qin culture.Let more and more people feel the connotation of pre-Qin culture under the brand image of Gansu Qin Culture Museum.At the same time,I also hope to provide innovative ideas and design concepts for the brand image design of museums in the current market.