Study On The Design Of Chinese Auto Logo From The Perspective Of Brand Culture

Design of car logo is an important part of the auto brand.With the increase of market share of Chinese auto brands,a well-designed car logo is imminent for auto brands.Under the influence of the information age,the speed and wideness of information dissemination has increased.Also,the influence of social media on car brands are growing.At present,there are various problems in designing Chinese auto brand logos,such as excessive imitation,image convergence,lack of aesthetic sense and unclear implications,which have seriously affected the impression of Chinese auto brands.The great influence has affected the image of Chinese auto brands in the international market.With the rapid development of Chinese auto brands,the issue of auto logo design needs the attention and improvement by the managers and logo designers of auto brands in China.Based on this,this paper studies the design of auto logos from the perspective of brand culture,proposes the solution of problems in designing Chinese car logo and the development of this field in the future.Do not mechanically imitate and duplicate the surface image of foreign automobile logos before integrating with the spirit of independent automobile brands in China is the main point of the study.It is supposed to design logos that truly represent the spirit of Chinese car brands by studying the formation reasons and development ideas of good foreign automobile brand logos from the perspective of brand culture itself.This paper believes that the Chinese own brand car logo cannot be simply designed in terms of aesthetics and art.It is supposed to tap the unique element to improve the originality of Chinese car logo design all over the world through building brand culture.From the perspective of brand culture,the article analyzes the history of the design of good foreign car logos,analyzes current problems and limitation of auto logos in China through gathering information of Chinese cars in charts.This paper studies the improvement method in aesthetics and brand culture,analyzes the advantages of designing through brand culture.Exploring design elements and directions from the perspective of brand culture in Chinese automobile logo.Hoping to give auto brand managers and designers' reference and inspiration.