Brand Construction Of Provincial Art Museum Based On Regional Culture

Because of the emphasis on culture of the Nineteenth Congress of the CPC and the social transform into Image Age caused by the development of science and technology,every government of province competes to put art museum and museum construction into their ilportant agenda.As the core force among the art museum provincial art museum represent the cohesion of the essence of the local culture to make the statement of the expression of polybasic academic claims,which is almost been set in all the provinces in our country,However,the establishment of the art museum is not only a space exhibition hall with large volume and novel appearance,more critical is the difference construction of the provincial art museum carried out according to the different connotations of regional culture,so as to form the unique brand of each art museum.Provincial art museum is the concentrated entity of regional culture expression,leading the regional culture the future development direction as the pioneer the development of the regional.culture,so the brand construction of the provincial art museum must make the progress and advance on the basis of regional culture studies,and achieve the growth of the regional culture.Our country’ s culture can realize the great Renaissance with rich diversity as a whole,only regional cultures can maintain independent development and vitality.Art museum construction in the new period must seize the trend of social development as the social information colmunication networked,the we-media phenomenon and the generalization of social cooperation and collaboration,which need more attention.This article illustrates five provincial art museum in the national key art museum list:Guangdong museum of art,Hubei museum of art,Shaanxi province art museum,Zhejiang art museum,and Jiangsu art museum,to do the research,in the framework of the new pattern of brand contains the affinity of brand,the integrity of brand and the democratization of brand,compare the variety of art museum in the brand construction of different ideas,to expound systematically how to carry on the brand construction of the provincial art museum from the perspective of regional culture.