Anguo City "Chinese Medicine Culture Museum" Brand Visual Image Design

Anguo City is one of the four major pharmaceutical capitals in my country.Since ancient times,it has the reputation of "grass to Anguo prescriptions,and the medicines begin to produce fragrance through Qizhou".Anguo City has a long history of traditional Chinese medicine culture,medicine market culture,and Yaowang temple fair culture.The Anguo Chinese Medicine Culture Museum is an important business card showing the city image of Anguo "Millennium Medicine Capital".However,at present,the Anguo Traditional Chinese Medicine Culture Museum lacks brand awareness in the process of dissemination and development of Chinese medicine culture,especially the lack of attention to the brand image design of the museum,which hinders the process of dissemination of Chinese medicine culture.This theory aims to better display and inherit the spirit of traditional Chinese medicine culture of Anguo Traditional Chinese Medicine Culture Museum through the brand visual image system design of Anguo Traditional Chinese Medicine Culture Museum,highlight traditional Chinese medicine culture and local cultural characteristics,and create a domestic Chinese medicine cultural museum Well-known brand image.This subject uses five chapters to study the brand visual image design of Anguo City Traditional Chinese Medicine Culture Museum.The first chapter sorts out the basic concepts of museum brand visual image design and the types of museum brand visual image design.The second chapter analyzes the general situation of brand visual image logo design of Chinese traditional Chinese medicine museums through case studies,and summarizes the methods of brand visual image design of traditional Chinese medicine museums.The third chapter is a field investigation to understand the current problems of the visual image of the Anguo Traditional Chinese Medicine Culture Museum,and summarize the key points of the design of the Anguo Traditional Chinese Medicine Culture Museum.Chapter 4,through a questionnaire survey on the brand image design of the Anguo Traditional Chinese Medicine Culture Museum,the visitors' demands on the brand image design of the Anguo Traditional Chinese Medicine Culture Museum are obtained,combined with the visual elements of the traditional Chinese medicine culture and the design focus of the Anguo Traditional Chinese Medicine Culture Museum.It is most in line with the design positioning of the brand visual image design of the Anguo Traditional Chinese Medicine Culture Museum.Finally,the brand image design of Anguo City Traditional Chinese Medicine Museum is completed through design practice.This theory not only solves the problems faced in the design of the Anguo Traditional Chinese Medicine Culture Museum,but also has a design investigation and design practice on the brand visual image design of the Anguo Traditional Chinese Medicine Culture Museum through the practical plan of the brand visual image design of the Anguo Traditional Chinese Medicine Culture Museum.The exploration of this kind of traditional Chinese medicine cultural museum's brand image design has given an inductive summary on the practical methods.In terms of theory,it provides a theoretical supplement to the brand image design of such museums,and also provides a literature reference for the brand building of the Chinese Medicine Culture Museum.At the same time,it plays an important role in the brand value and influence building of the Anguo Chinese Medicine Culture Museum.This important role indirectly laid the foundation for the establishment of the brand of "Millennium Medicine City" in Anguo City.