Research On Experience Design Of Calligraphy Culture In Information Interface

Chinese traditional culture has a history of 5,000 years,represents the spirit of the Chinese nation,and is also an important manifestation of China’s soft power.With the development and transformation of science and technology,traditional culture has suffered a strong impact.In this context,the innovative development and inheritance of traditional culture has become an important topic of discussion in the new era.The proposal of "new cultural creation" gives new opportunities for the development of traditional culture,and at the same time promotes the integration of digital technology with more cultural IP and traditional culture,giving users a rich cultural experience,and also giving traditional culture new vitality.Appeared in the public eye with a brand-new attitude.As one of China’s excellent traditional cultures,calligraphy culture is also facing certain difficulties.It will empower calligraphy culture with science and technology,so that calligraphy can realize cultural interpretation and reconstruction under the support of digital technology.The research on the experience design of calligraphy culture in the information interface mainly takes calligraphy culture as the research object,and proposes how calligraphy culture can make users obtain multi-level experience in the information interface for the purpose.This research topic not only puts forward a new direction for the innovative research of calligraphy culture,but also expands the research field of calligraphy culture,and also provides a theoretical basis for the design practice of calligraphy culture.First,conduct theoretical research on calligraphy culture,dig deep into the external representation and rich cultural connotation of calligraphy,and divide calligraphy cultural elements into visual level,expression level and artistic conception level.Then,the current design application of calligraphy in the information interface is performed on the desktop Research and propose four design transformation methods:informationization and identification of calligraphic visual elements,iconization and coordination,texture and artistry,decoration and aesthetics.Secondly,through the use of eye movement testing and user interview research methods to explore the user’s experience perception of calligraphy culture in the information interface,and explore the user’s perception from five perspectives: visual perception,interactive perception,spatial perception,aura perception and artistic conception perception.And organize and analyze the data of user interviews,so as to analyze and summarize the user’s perception characteristics.Finally,a calligraphy culture experience model is established based on user experience elements,and user perception conclusions are incorporated into it,so that users’ experience of calligraphy culture will rise from vision to emotion,from cultural perception to cultural resonance,so as to truly gain immersion in calligraphy culture experience.The thesis is divided into five chapters.The first chapter introduces the research background and research status,and proposes the feasibility of the research;the second chapter makes a creative analysis of the design of calligraphic visual elements in the information interface and summarizes the application transformation methods;chapter three,exploring the user’s perception of calligraphy culture through eye movement testing and user research,and summarizing the perception characteristics;chapter 4,and constructing a calligraphy cultural experience model,and combining user perception research to propose design strategies;chapter5,calligraphy cultural experience design practice and verification,and look forward to the experience design trend of calligraphy culture.