Research On Improving The Competitiveness Of Digital Culture Enterprises In China

The information revolution in the digital era has promoted the development of the digital economy,and has also affected the change of cultural forms.The exploration value of digital culture has also been continuously improved due to the inclination of national policies and the attention of market capital.What are the hot spots of digital culture in China today? How should business entities choose market competition tracks and enhance their competitiveness? What problems and potential risks exist in enterprise competition,and how should different entities face them? These questions may often linger in the minds of most people who pay attention to the field of digital culture,but they have not received more rational responses.Therefore,when facing the development and research issues of digital culture,a new field and new industry,the research attempts to start from a corporate perspective,focus on topics related to the improvement of corporate competitiveness,innovate on research objects and methods,and provide certain reference and reference for relevant research.The research first focuses on the identification of hot spots in the competition of digital culture enterprises in China,and hopes to comb hot topics from multiple perspectives through the LDA theme model to clarify the current situation of diversified development in the field of digital culture in China.And use expert interviews to conduct research on the characteristics of social digital culture enterprises.Transition to research focus: focus on the need to enhance the competitiveness of digital culture enterprises.It is expected to use the theme recognition results to take the hot track in the field of digital culture as the entry point,take cultural and tourism enterprises exploring the path of metaverse innovation as an example,and use qualitative comparative analysis methods to clarify the feasible routes and key configurations for improving the competitiveness of cultural and tourism enterprises in combination with different enterprise characteristics and participation behavior characteristics,so as to provide valuable reference for other digital culture enterprises.Finally,the research has risen from the discussion of the "can" issue of competitive behavior of digital culture enterprises to a response to the research on the competitive environment issues and countermeasures of digital culture enterprises.Integrating concepts such as "cognitive confrontation" and "fine processing model" for innovative interpretation has triggered market and regulatory thinking about the "boundaries" of digital cultural ecology.