A Study On The Interaction Between Traditional Culture And Youth Culture From The Perspective Of Cultural Identity

In the current communication environment,the number of television and online cultural programs has increased sharply and their forms are diverse,such as cultural and museum programs such as "National Treasure" and "How to Tell This Painting",puzzle game poetry and poetry programs such as "Chinese Poetry Conference",music and culture programs such as "Classic Chanting and Spreading" and "National Style Beautiful Youth",and cultural and emotional programs such as "Reader".However,homogenization is inevitable in the development process of these programs,At this time,the interaction between the "Chinese Festivals" series of short films of Henan TV and the youth group had a relatively positive effect on spreading excellent traditional culture,and the narrative rooted in the hearts of young people to revitalize traditional Chinese culture dominated.This paper uses case analysis,online interview,text analysis,and cultural identity as the theoretical basis to analyze the unique communication effect mechanism formed by the series of short films of Henan Satellite TV from 2021 to 2022.The discussion in Chapter 2shows that Henan TV,as the main body of communication,has rediscovered its own advantages and actively penetrated into various network circles where youth groups gather.The discussion in Chapter 3 highlights the positioning and innovative style of Henan TV in this communication content,achieving the integration of new and old traditional cultural communication.The feedback from the audience during the communication process in Chapter 4 shows that Henan TV is close to the interests and lives of young people,On the basis of establishing emotional connections,it triggers young people to think about the issue of traditional cultural youth dissemination.Research has found that Henan TV comprehensively grasps the current situation of traditional cultural dissemination on television and the internet,promotes the sublimation and utilization of local cultural resources,and updates its own brand culture.By actively understanding the viewing preferences of young people,it has condensed a loyal young audience for TV and online series of short films.The subsequent flow of series short films also provides important guarantees for their continuous generation.The short film takes traditional Chinese festivals as the main clue in expressing innovation,reviewing and utilizing ancient culture,and characterizing the Henan region as the birthplace of Central Plains culture,the female image of the visual subject,and capturing the common interests and preferences of young people and real life to integrate the concept of "China" traditional culture among young people and gain a sense of identity in the interaction between traditional culture and youth culture at different levels.In addition,the audience recognized the advantages of short films in cultural inheritance and innovation,and was guided to resonate and identify with traditional cultural values and meanings in terms of emotional attitudes.Finally,analyzing the reasons for the positive interaction between youth culture and traditional culture in short films can also provide relevant suggestions and guidance for future television cultural programs in the inheritance and display of traditional culture.