Research On Folk Culture Communication Strategy Under The Background Of Rural Revitalization

The rural revitalization is an important strategy put forward in the report to the19 th National Congress of the CPC.General Secretary Xi Jinping pointed out that material and economic development is not enough to achieve rural revitalization.Cultural development must provide continuous spiritual nourishment and development momentum.Under the background of rural revitalization strategy,it is an important means to realize the revitalization of rural culture to do a good job in the communication of excellent folk culture,and it has important practical significance and theoretical value to protect and spread folk culture.This paper takes Enshi folk song culture as an example to discuss the relevant content of folk culture communication strategy under the background of rural revitalization.This paper studies and summarizes the cultural and historical background and communication status of Enshi folk songs,excavates the value significance of the folk songs,analyzes the difficulties and challenges Enshi folk songs face in the tide of social change combined with actual cases,and proposes the current protection and communication strategies of Enshi folk songs according to the actual situation.This paper is divided into five parts.The introduction is a general introduction to the research.The first chapter is the analysis of Enshi folk songs,including its development history and current situation,value significance and main types,and especially puts forward its relationship with the general requirements of rural revitalization.The second chapter focuses on the selection of some representative folk songs in Enshi area,analyzes its communication process,and summarizes the cultural communication strategies adopted by Enshi folk songs.The third chapter mainly analyzes the problems and difficulties in Enshi folk song dissemination and rural culture revitalization.The fourth chapter puts forward some suggestions on the effective dissemination of Enshi folk songs and the revitalization of rural culture.Based on the background of rural revitalization,this paper proposes targeted optimization suggestions for Enshi folk song culture communication strategies from the perspective of communication,hoping to make contributions to folk song culture communication in hometown through my own research,provide feasible methods for efficient communication of other folk culture,and provide references for how to realize rural revitalization.