Study On The Spread Of Folk Culture Of Enshi Tujia Nationality In The Mobile Internet Era

The difference between a nation and other peoples lies in its unique folk culture.The spread of folk culture is dynamic and constantly changing.Enshi Autonomous Prefecture,located in the hinterland of Wuling Mountain,has provided production and livelihood guarantees for the generations of the Tujia generation through generations of unique natural resources and ecological environment.It has given birth to Tujia's unique lifestyle and customs,forming a colorful earth.Family folk culture.However,due to the rapid economic and social development and the impact and influence of foreign cultures,how to strengthen the protection,inheritance,development,and utilization of Tujia folk culture has become a very urgent task for us.With the promulgation of China's intangible cultural heritage law,the strategy of a culturally powerful country,and the implementation of a strategy for rejuvenating villages,the development of ethnic culture has ushered in a promising spring.To this end,we must further explore the characteristics of folk culture,create a cultural brand of the Tujia nationality,continuously improve the cultural soft power of the ethnic minority areas,and explore a new road for the contemporary dissemination of the Tujia folk culture.Today,mobile communications and Internet convergence technologies have developed rapidly,directly affecting people's daily lives,work,and learning.This is especially true in the use of mobile Internet advanced technologies and the growing popularity of smart phones,which has also had a profound impact on information dissemination.It is mainly manifested in the visualization of communication content,the mobilization of communication channels,the personalization of information reception,and the technology of information interaction.The mobile Internet deconstructs the original media ecological environment and reconstructs the space-time,social structure,and individual roles.It is actually a reconstruction of the traditional media communication channels,content production,and content representation forms.That is,the mobile internet era is reconstructing new ones.Content production,distribution channels,feedback modes.Changes in the mode of information dissemination have led to changes in social behavior and brought about fundamental changes in social communication and information expression.This change has also changed the media distribution pattern in Enshi Autonomous Prefecture and provided new opportunities for the dissemination of Tujia folk culture.This opportunity not only further expanded the scope of the audience for the dissemination of folk culture,but also enabled the dissemination of folk culture with more channels and content to choose from.This article takes the era of mobile internet as the background,through the analysis of the status quo of Tujia folklore culture in Enshi,sums up the predicament of Enshi Tujia folk culture in the mobile Internet era,and puts forward the corresponding countermeasures for Tujia folklore culture.There are six parts in the full text.The introduction mainly introduced the background and significance of the research,combed the research status of folklore propagation at home and abroad and Enshi Tujia folk culture dissemination,and introduced the main research methods.The first chapter analyzes the characteristics and patterns of the mobile Internet.Through the analysis of the characteristics of the mobile Internet,this paper explains the reconstruction of the propagation mode of the mobile Internet era.The second chapter is about the Tujia folk culture content and its value of communication.Through the introduction of Enshi Tujia nationality folk custom,custom folk custom,material folklore and its representative folk culture,it analyzes the value of the Enshi Tujia folk culture.The third chapter analyzes the status quo of Enshi Tujia folk culture dissemination in the era of mobile Internet.It mainly expounds the development status of Enshi Mobile Internet and the status quo of Enshi Tujia folk culture dissemination.It also analyzes the problems of Enshi Tujia folk culture dissemination in the era of mobile Internet.the reason.The fourth chapter is about the countermeasures for the dissemination of Tujia folklore culture in the era of mobile Internet.It proposes suggestions on the dissemination of Tujia folklore culture from three aspects: local media's own responsibility,new media's dissemination technology,and government support.Concluding remarks,summarizing the full text,and looking into the direction of further research.