A Research On Design Strategy Of Cultural And Creative Products Of Museums In Nanjing From The Perspective Of Cognitive Psychology

Since the implementation of the free opening policy of public museums in 2008,the development of museum cultural and creative products has become an important source of revenue for the museum.At present,many well-known museums make their cultural and creative products a blend of classical and fashion through innovative design.However,some traditional museum cultural and creative products are facing many problems such as serious homogeneity,insufficient creativity,and single user experience,which resulting in low user satisfaction,and unable to effectively perform their cultural communication functions.In the context of artificial intelligence empowerment and the construction of smart museums,the promotion of museum informatization construction has prompted users to change their expectations for cultural and creative products consumption into "cognition and interactive experience of information".However,the research on user cognition has not get enough attention in the field of museum cultural and creative design.The using of cognitive psychology will help museums to fully explore the cognitive needs of users,meet the psychological expectations of users,and then improve the competitiveness of museum cultural and creative products.Therefore,this subject has good theoretical research value and practical innovation significance.Based on qualitative and quantitative survey research methods,literature research methods,case analysis methods and other methods,the thesis builds a cognitive model of museum cultural and creative users through the research on users’ cognitive activities.After analyzing the consumption behavior of museum cultural and creative products users,the design opportunities of museum cultural and creative products are excavated.Combined with the user’s cognitive model,a museum cultural and creative design model from the perspective of cognitive psychology is constructed.The thesis proposes that museums can complete the innovation and optimization of user cognitive touchpoints and behavior flow through the design of information and product interaction behavior paths,then complete the optimization of user behavior interaction situations by rationalizing user interaction behavior situations.On this basis,the three innovative dimensions of museum cultural and creative design are further proposed,and the specific design strategies are explored based on the regional cultural resources contained in the museums in Nanjing,including folk culture and traditional craft culture in Nanjing.From the perspective of design,the thesis proposes the symbolic design strategy,narrative design strategy and systematic design strategy of cultural and creative products of museums in Nanjing.It is hoped that the research results of the thesis will enrich the application scope of cognitive psychology,as well as providing certain new ideas and references for the cultural and creative products design of museums in Nanjing.