| The healthy development of red sports tourism,as a new industry of cross-border industrial integration in the new era,Has only a very important significance for passing on and inheriting the Hong culture the revolutionary spirit,as well as the concrete,plays an important role in promoting the economic development of the super-regions,economic development at long term revolutionary bases,promoting the strategy of rural revitalization and the strategy of healthy China.Taking the exploitation of red sports tourism resources in Hubei,Henan and Anhui areas as an example,This paper analyses the situation red sport tourism resource exploitation in Hubei,Henan and Anhui areas by using the methods of literature,field investigation and expert interview.The results show as follows: 1.The natural background,traffic location and social economy of Hubei,Henan and Anhui areas are good.2.Hubei,Henan and Anhui regions are rich in red resources and sports tourism resources,supported by national and local policies,and there is a sufficient basis for the development of tourism resources.3.The developed red sports tourism resources in Hubei,Henan and Anhui are rich in variety.However,there are some shortcomings in the development of red sports tourism resources in Hubei,Henan and Anhui: 1.The tourism management system is not perfect;2.Serious product homogeneity;3.Infrastructure construction needs to be improved;4.Lack of talent;5.Lack of publicity and promotion.In addition,this paper takes the development of red sports tourism resources in Xinxian County of Henan Province as a case study to summarize experience,so as to better popularize it in Hubei,Henan and Anhui areas,and provide reference develop red sports and tourist resources in other regions of the former revolutionary bases.Based on the above predicament,this paper puts forward some countermeasures for the development of red sports tourism resources in Hubei,Henan and Anhui areas.At the level of regional cooperation,the three provinces should strengthen top-level design,rational layout planning,increase capital input,and build revolutionary old base areas with natural resources and local cultural characteristics according to local conditions.At the level of product innovation,science and technology enable red research,strengthen the innovative design of research products and activities,and vigorously promote the development of intelligent tourism,digital cultural tourism;At the level of talent team,focus on cultivating local talents,strengthen school-enterprise cooperation,establish a special training base for matching talents,and improve the service level of employees;In terms of infrastructure,we should improve the transportation facilities among various scenic spots,enhance the heterogeneity of homesays,and make up for the shortcomings of red sports tourism in the old revolutionary base areas.At the level of marketing and publicity,starting from the needs of tourists,pay attention to the diversification of publicity methods in old revolutionary base areas,increase capital investment,to ensure the smooth progress of publicity work. |
