Research On The Visual Design Of Creative Market Of "Traditional Craft Research Institute"

The "Creative Market",as an emerging form of business in the development of the creative industry,provides an open and diverse creative environment and communication platform for urban public spaces,campus learning and life.Nowadays,more and more universities,communities,and organizations are starting to carry out large-scale activities from the perspective of traditional culture.The visual design of traditional cultural creative markets integrates traditional cultural connotations,which is a cross-border exploration and extraction of traditional culture,while also in line with modern visual aesthetics,showcasing modern design vocabulary.The "Traditional Crafts Research Institute" creative market design research summarizes the concept,theme,style,and design methods of traditional cultural creative market design by layering and sorting out the basic overview,visual design,and typical cases of creative markets.Integrating theory with practice,design practice is a concrete experiment of innovative spirit and materialization of creative works.It designs the basic system,application system,beauty display system,and overall presentation scene of the "Traditional Craft Research Institute" creative market,and completes its visual overall design practice through design and creative planning,accurately conveying the activity concept and information,achieving efficient and intuitive promotion,and summarizing the needs of design practice The design method formed by visual aesthetic needs and practical operational needs aims to construct a design process and logical system that conforms to the traditional cultural creative market vision.The innovative transformation and visual update of traditional cultural integration creative market activities carried out through the visual design of traditional craft research institutes’ creative markets can effectively promote the brand dissemination and promotion of traditional craft research institutes,revitalize the practical value and educational cultural and artistic characteristics of traditional craft research institutes,and achieve the inheritance and popularization of excellent traditional Chinese culture.