| Liangyou Book Printing Company is a small and medium-sized private publishing organization.It was founded in Shanghai in 1925,closed in 1946,and has survived for more than 20 years.The company’s publishing activities are very Shanghai featured-changing the traditional text based publishing style,learning the new international popular pictorial form,and exploring new entertainment businesses such as records,films and albums on the basis of publishing books and periodicals.The company not only published the "Liangyou" pictorial magazine,which pioneered China’s large-scale photocopywriting and pictorial newspapers,but also extensively expanded its publishing business,and was involved in professional journals,audio-visual entertainment,literary series and so on,which erected a monument to the development of chinese modern cultural undertakings and publishing undertakings.Liangyou Book Printing Company’s publishing activities focused on entertainment and fashion,and set off a trend of catching up with fashion in the modern city of Shanghai at that time,and its founder Wu Liande was known as the "father of China Pictorial".As a unique publishing and printing institution during the Republic of China,Liangyou Book Printing Company plays a very important role in the publishing history of the Republic of China.This paper is mainly divided into three parts,with Liangyou Book Printing Company as the research object,summarizing the background of Liangyou Book Printing Company’s establishment,systematically sorting out the various stages of Liangyou Book Printing Company’s establishment and development,and summarizing and studying its business philosophy and publishing characteristics in each stage.Starting from historical materials,we strive to provide a clear and in-depth description of the development process of Liangyou Book Printing Company,and explore the development status of private small and medium-sized publishing institutions in the fierce competition during the Republic of China period,in order to enrich the research on the publishing history of the Republic of China. |
