Research On The Private Publishing Institution Dadong Bookstore (1916-1956

In 1916,Dadong Book Co.,Ltd.was founded in Shanghai by Lv Ziquan,Wang Junqing,Wang Youtang and Shen Junsheng.As a private publishing institution,Dadong Book Co.,Ltd.has been able to develop into the fourth largest bookstore after the Commercial Press,China Book Co.,and World Book Co.,Ltd.,and its specific development process is worth studying and discussing by the world.This paper examines the historical development process of Dadong Book Company,a private publishing organization,in the past 40 years from its founding in 1916 to its end in1956,analyzes and summarizes the specific business situation,and summarizes the development characteristics and social impact on the time and future generations.This paper systematically sorts out the development history of Dadong Book Company and divides its development into three stages.In the first stage,Dadong Book Company was in the embryonic period(1916-1923),during which the publication mark and location of Dadong Book Company began to be determined,and the publishing business initially formed a certain climate.In the second stage,Dadong Book Company experienced a period of rapid development(1924-1936),and after its reorganization of joint-stock operation,various businesses gradually became large-scale,and the characteristics of its main business gradually took shape.For example,diversification of magazines and periodicals,entry into the textbook publishing market,printing to undertake a number of businesses,development of affiliated institutions business,etc.In the third stage,Dadong Book Co.,Ltd.was in a gradual decline period(1937-1956),experiencing three special periods: business migration during the period of the All-out War of Resistance Against Japanese Aggression,demobilization after the victory of the War of Resistance Against Japanese Aggression,and military control after the liberation of Shanghai.As a private publishing organization,Dadong Book Company had similarities with other private publishing institutions at that time,but it also had its own characteristics,such as the correspondence school opened with law as its characteristics,textbook publishing with junior high school textbooks as the entry point,and the longest period of restructuring joint-stock operation.The development process of Dadong Book Company,a private publishing institution for more than 40 years,has played a role in promoting the social education of the civil class in the Republic of China period at that time,whether in terms of cultivating and recruiting talents,or in carrying out business measures,and also provided a certain reference for the publishing industry market at that time and even today’s publishing and education.