Research On The Creation Way Of Intangible Cultural Heritage Documentaries In The New Media Environment

Chinese culture is extensive and profound,with rich and colorful intangible cultural heritage.Intangible cultural heritage is the cultural crystallization left to us by our nation’s ancestors.Nowadays,many skills of intangible cultural heritage are facing the situation that no one will inherit and will be lost,so the protection and inheritance of intangible cultural heritage is urgent.With the rapid development of the Internet,new media emerge at the historic moment,relying on the Internet as the carrier for information dissemination.It has come to amuse the fragmented free time of the masses.The rapidly spreading new media transform the daily life style and thinking mode of ordinary audiences,which creates novel development and communication opportunities for intangible cultural heritage documentaries,thus changing the production mode of non-economic cultural heritage documentaries and gradually increasing the audience’s attention.Intangible cultural heritage documentaries are also driven by such new media communication.There have been entirely new changes in appearance and form.The content of this paper is discussed from the following six chapters by combining the graduation work "Ru Porcelain Treasure".The first chapter is the introduction,which mainly summarizes the content of the review from the research background,purpose,research status,etc.,and summarizes the research on the creation of intangible cultural heritage documentaries and the change of the creation path in the new media environment.The second chapter elaborates on the concept definition related to the creation of intangible cultural heritage documentary and the development of new media,and studies the interrelation and difference between old and new media,as well as the content,form and creation characteristics of intangible cultural heritage documentary under the new media environment,and how to reshape the intangible cultural heritage documentary.The third chapter mainly analyzes the practice,mainly based on the presentation of the theme of the works,the communication perspective and the mutual influence of the audience,so as to clarify the theoretical support and feelings of the author in the creation of the graduation works.Intangible cultural heritage documentary plays an important role in the dissemination of intangible cultural heritage.In the new media environment,it is more necessary to have a new way of creation,find the right method,pay attention to innovation,and better inherit our culture through intangible cultural heritage documentary.The author hopes that the simple discussion in this paper will be helpful to the content creation and dissemination of intangible cultural heritage documentaries in the new media environment in the future.