| The comprehensive national strength of a country includes not only the “hard power” embodied by economy,science and technology,and military strength,but also “soft power” embodied by such elements as culture and values,lifestyle,and ideology.Culture is the bloodline of the nation and it is the spiritual homeland of the people.Culture is a national prosperity;strong culture is a strong nation.As an important part of Chinese culture,intangible cultural heritage plays an important role in the process of enhancing the country's soft power.The existing intangible cultural heritage protection measures have played a positive role,but this kind of “rescue” static protection is still a temporary solution,and it is difficult to fundamentally reverse the trend of the intangible cultural heritage going to perish.With the demise of the inheritors,the continuous lack of the space environment and the disappearance of the inheritors,the status quo of the non-material cultural heritage living inheritance is not optimistic.If we want to inherit and carry forward the rich and colorful intangible cultural heritage,the living heritage is the best protection for traditional drama.Since the 1990 s,the Internet has entered our lives.With the change of the media environment,the use of the Internet has become increasingly popular,and information has spread far faster than traditional media.Especially in the era of Web 2.0,along with the emergence and development of social media,the role of human beings has been “activated” and entered the era of “everyone has a microphone and everyone has a voice”.This is “insignificance”.The inheritance and development of the “succession” provide a golden opportunity.Under this background,the main body of inheritance should use advanced platforms and advanced technologies to find an innovative and feasible path for the in-situ inheritance of intangible cultural heritage.This article first made a general review of the traditional drama “intangibles” in Henan Province.Second,in order to gain a deeper understanding of the status quo of the development and inheritance of operas,it conducted in-depth interviews with the inheritors of two representative drama operas.The truth is that the situation of survival and inheritance is worrying.Mainly reflected in the following aspects: 1.The lack of opera living space;2.Inheritance faults;3.The audience shrinks;4.Most drama dramas are aging and lost;5.The old way of dissemination leads to poor communication results,etc.In response to the above issues,the author has switched from an innovative perspective to the social media space.He believes that the essence of social media is based on the Web 2.0 user content production and exchange platform.The establishment of network virtual space is much easier than the establishment of physical transmission space.With the help of social forces at all levels and the empowerment of big data,the problem of insufficient space for inheritance can be solved.In view of the issue of inheritors' faults,the author believes that it is the lack of contact paths that causes many local dramas to be unknown,so they should be disseminated and passed on again.Using dual micro-platforms and the most popular offline short video platform for reasonable marketing,broadening the scope and scope of communication,and attracting young people to take an active interest in and participate in,can really stimulate people's enthusiasm to participate in,and then solve practical problems.However,the true living heritage should still exist in the physical society,and it can carry on the activities of continuous inheritance.Therefore,the interaction between building online and offline and the setting of a social media transmission mechanism have become the key to building a complete living path. |
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