Interface Design Of Brand Image Of "Fresh Commune" Research On Popularization And Application Of And Surrounding Areas

In the market where the long-term offline shopping mode coexists with the epidemic for a long time,people’s consumption concept of using online shopping has gradually deepened,especially the requirements of self-health management.At present,it is imperative to realize online shopping service and deliver the concept of healthy diet.Therefore,as a service platform,fresh food suppliers organically combine online and offline platforms,effectively realize the linkage and cooperation between merchants,agricultural industry and fresh food suppliers’ brands,provide consumers with one-stop experience services of online shopping and offline picking up,and drive the upgrading and transformation of suppliers’ relevant agricultural products industries.This topic will innovate and improve the functions of products for different consumer groups.The research will be mainly based on the dietary pagoda of Chinese residents.While providing consumers with online shopping services,it can also convey the life concept of healthy and reasonable diet to consumers.In view of the above demands,the subject will carry out the interface design and peripheral design of unified brand image from online and offline.Firstly,through the design characteristics of Suning brand and combined with the attributes of the subject of fresh food supply,the interface graphic design is presented in the visual form of printmaking,so as to realize the difference of visual subject between Suning brand and other similar brands;Secondly,optimize the visual layer,structure layer,copywriting layer,content layer and dynamic effect layer in the interface design,highlight the visual effect uniqueness of brand projects on the interface,more intuitively attract consumers to buy in the content design,meet the spiritual pleasure and emotional needs of consumers in the function,solve the pain points such as users’ inefficient purchase,and guide consumers to have a new independent shopping experience and visual effect perception.At the same time,the offline brand extension design and on-site purchase experience are provided to improve the brand image of fresh food supply houses,so as to improve the diversified platform for consumers and realize the vegetable purchase service of new era,new life and new experience under the new background of efficient combination of online and offline.