| Hanging noodles as the basic necessities of traditional industry, also be in product design and brand awareness on keeping pace with the times in the focus on enterprise efficiency at the same time. The market is not a lack of Hanging noodles brand visual design quality, but the lack of both creative brand visual image design and the present consumption demand. How to be creative and to cater to the mass consumption concept, this requires the designer with a clear understanding of the existing hang noodles brand product market trends, the advantage of to communicate to the consumer products, this promotes brand effectively completed.This paper mainly through the three aspects of "visual image design and performance of vegetable pasta" brand.First of all, through the domestic instant noodles market investigation and analysis, to understand the characteristics of the market development trends of fine dried noodles and positioning and its fan industry. Secondly, the design and application of "vegetable pasta" brand visual image. In the application do deepen design and color, which show the "vegetable pasta" brand visual image. Thirdly, display of "packaging design and marketingvegetables taste face" brand series of products, so as to further enrich and improve the "vegetable pasta" brand series of products structure. In order to make up for the psychological needs of consumer products. |