The Research On The Brand Visual Image Design By User Experience With TONGDA Overseas Employment Service Center As An Example Based

Brand visual image design has become the most effective tools for many enterprises to participate in market competition,but some small and medium-sized enterprise due to the understanding of brand visual image positioning of individuation,lead to the same kind of brand visual image in the market at present is homogeneity phenomenon is serious,and no difference,not only cannot really play to the function of brand visual image design,also for the promotion of corporate brand and product promotion,the effect was less than effective.Therefore,the brand visual image design with user experience as the core is gradually attracting public attention.User Experience is a purely subjective feeling that the User has built up during the use of the product.But for a defined user group,the commonality of its user experience can be realized through good design experiments.With the development of computer technology and the Internet,the technological innovation form is changing,with the user as the center and the people-oriented more and more attention.This topic mainly divides into five parts,mainly reflected in: the first part,this paper selected topic background,research purpose and research significance,and on the user experience and the research status quo of brand image,and then put forward in this paper,the research content and the innovation of this article,finally puts forward the research methods of this article,want to lay a solid foundation for the writing of this paper.In the second part,the author analyzes the image design positioning and user experience application of the overseas employment brand.First of all,from the design concept of the brand and its product characteristics and brand image design requirements--the user experience trend two aspects of the market research;Secondly,this paper analyzes the stylistic features of the similar brand image design,and realizes that the complete and good corporate image can effectively enhance the popularity of the company.Finally,mainly manifested in the visual image of cultural characteristics,the use of visual elements is very limited,lack of enterprise culture,the visual elements is relatively simple and corporate visual image consistency is not strong,lack of complete and unified visual features three aspects analyzes the main problems of brand image design.The third part elaborates the importance of user experience to "TONG DA".The concept and characteristics of user experience are defined.From the brand image design process based on user experience and brand image design method based on the user experience is the advantage of the two aspects introduced the use of user experience,for the user experience has a clear understanding.In the fourth part,the creative design and practice of "TONG DA" design are introduced.Firstly,the basic part of VI design is introduced from three aspects of logo design,auxiliary graphics and standard color.Secondly,the design of VI application system is described from three aspects: packaging application design,brand poster application design and brand website application design.In the fifth part,the author thinks about brand image design and puts forward the prospect of brand visual image design.User experience is discussed under the "prudent" brand visual image design deficiency,and puts forward the future research direction,hope with the help of the user experience,to reasonable design of brand visual image,doing so will help to deeply understand the customer's requirements,adopt the Suggestions of customer to design for customer satisfaction brand,improve customer loyalty.