| In accordance with the "far color close to form" visual process,color in the process of brand development occupies a pivotal position.Based on human visual sensitivity to color has a special,the reasonable use of color in the visual communication design is extremely important.Glory to fresh fruits and vegetables,for example,this article discussed the fresh fruits and vegetables in honor to brand image design of color apply,analyzes the emotional colors on the effect and influence of brand image design.Glory to fresh fruits and vegetables as is given priority to with vegetables and fruits selling brand,in the brand image design,more attention to the color in reasonable use of them.Already practical beautiful fruit and vegetable packaging design,make its can attract the attention of consumers in the wide variety of merchandise,be glory to fresh fruits and vegetables fruits and vegetables and their derivatives packaging reached the desired goal.In the way to process the brand image of glory to fresh fruits,the designer pay attention to use color to give useful information to consumers,emotional impact on consumers through color,set up a good brand image,expand sales market. |