Research On Environmental Media Advertising Design In The Digital Contex

With the development of technology and the promotion of digital media’s attraction to consumers,the audience of traditional advertising media has lost a lot,and users have turned to new advertising media.In the digital age,ambient media has become an interesting choice for marketing communication.The creation of ambient media advertising will not only make the target audience have a strong interest in the product,but also stimulate the consumer’s consumption behavior,and achieve the goal of advertising through a series of persuasion skills.Advertising goals and persuasion skills are usually related.They can not only improve the interaction between consumers and products,but also change or improve the concept and behavior of consumers.In this paper,the qualitative research method is used to set up three research objectives: first,by describing the general situation of creative advertising in digital media,the reasons why advertising practitioners choose ambient media and digital media are explained.Secondly,it analyzes the significance and importance of using ambient media in advertising.Third,from the perspective of consumers,comb their views and attitudes towards such media.Through investigation and analysis,the conclusion of this paper is that ambient media has attracted more attention from consumers,and compared with other types of media,ambient media has a stronger persuasive effect on consumers.