Research On The Application Of Digital Media Advertising Experience Design

With the rise of digital media,advertising forms has substantially changed.The traditional form of media is challenged and effected by the new media technology such as digital film and television,digital art design and network transmission technology and so on.At the same time,the form of advertising visual communication have changed from simple static images to the comprehensive,dynamic,interactive direction the simple static images to the comprehensive,dynamic,interactive direction.Just because of the strong support of digital technology,it makes a possible that all kinds of digital advertising transmission forms of beyond visual variety.The experiential design of digital media advertising must obey the concept of People-oriented and by combining with the design art and technology,and find out a kind of design form of advertising with new,real-time,interactive.The aim is to send the different sensory experiences and mental experience.This paper is designed from subject source,background,purpose and significance,and the key advantages and main contents were discussed.At the same time,this paper has discussed the concepts,classifications,spread,application of digital media experience advertising.The necessity and methods of digital media experience advertising have proofed by analyzing the methods and forms of digital media experience advertising.This paper discussed the developing trend and influence of digital media experience advertising by research,marketing strategies and practice of cases of digital media experience advertising.Specially,the Contributions to information dissemination,brand communication,art subject were epitomized.This paper refined the theory of experience advertising design by multiple evidence,documentation,normative analysis,induction and deduction.The significance of the research is to improve propagation effects of digital media advertising arts with experience design.It will open a new door to commercial communication,and it has important theoretical and practical significance.