New Media Advertisement Creativity Research

China’s public service ads after years of development, has become an integral part of propaganda social and moral civilization, and formed a relatively complete creative ways and means. With the rapid development of new media technologies, however, mankind has entered the information age, new media gradually the attitude of the mainstream media. This change not only improve people’s vision, and greatly shortened the distance between people, people’s activities and contacts to become a distinct characteristic of the information age. This huge change affecting every area of research, forcing researchers to come up with new programs to respond to this new stage to the diversity of people-oriented development. Our public service ads for Creative Studies research methods, research is outdated, lack of the diversification fusion trend.The backdrop of the new media, as a strong reliance on technology and media means public service ads, not just limited to paper-based media and static performance, but to break the previous passive publicity to the new image before the public, the continuous development, innovation, and make full use of all the characteristics conferred by the new media to reflect the trend of multi-disciplinary integration, and new media technologies, aesthetic, public service ads a combination and extension of newer, better, more acceptable for the modern creative form. This new change will also continue to challenge people’s vision, hearing, feeling, touch the limits of even the general public were also involved, to participate in the creation of works of public service ads, and enjoy the fun of creation and participation. This "human-computer interaction, and everyone involved in" the characteristics of the charm of the new media public service advertising.Open with the people’s thinking and consciousness, the new media public service ads will be more and more people recognize and accept, and which social, commercial and public value will be inestimable. Thus, the cases the combination to study the practical feasibility of the creative impact of new media public service advertising and new media public service advertising to become the main focus of my current research.