The Application Study Of Digital Media Art In Apparel Advertising

Since the 21 st century,the digital media art has begun to flourish and has been widely used.As a young art category,relying on the support of digital media technology,it has a strong sense of avant-garde and technology.The application of digital media art in the commercial field also has obvious advantages.The diversified use of apparel advertising in the field of advertising has expanded the expressions of the original clothing advertisements and provided endless creative inspiration and brand-new technical means for apparel ad designers to increase sales and shape brand culture for apparel brands.Can not be ignored role.This article uses observation,case analysis,comparison,induction and other methods.Collect relevant information on the history and current status of apparel advertising design to understand the development of clothing advertisements since this century.It combs and summarizes the process,composition and characteristics of digital media art from its appearance to the present.By analyzing the relevant information of apparel brands using digital media arts to advertise and disseminate,from the perspective of concept,we can summarize the effect of the reform of apparel advertising and the impact on the audience,and clarify the value and significance of digital media art in clothing advertisement communication..This article starts with the application of digital media art in apparel advertising,explores the characteristics and innovation of digital media art,and compares and analyzes traditional clothing advertisements.Choosing clothing brands in different periods and comparing different forms of advertising works longitudinally,sums up the new artistic features of visual experience and instant interactivity brought by digital media art.At the same time,through the case analysis of apparel brand advertisements,the innovation of digital media art in apparel ad applications was studied,and the creation of space sense and immersiveness was emphasized.Through the research of this article,it is believed that apparel advertising can use the advantages of digital media art based on obtaining the support of the latest technology,and better integrate with various artistic style ideas to enhance the artistic expressionof apparel advertising.Strengthen the dissemination effect of apparel advertising,thus providing valuable help for fashion brands to build brand value and increase economic efficiency.